American Journal of Theoretical and Applied Business

Volume 4, Issue 2, June 2018

  • Priority Identification for Improving Product Quality as Marketing Strategy

    Mugiono Mugiono, Sirajuddin Omsa, Marjam Desma Rahadhini, Nur Hilal

    Issue: Volume 4, Issue 2, June 2018
    Pages: 37-43
    Received: 13 February 2018
    Accepted: 8 April 2018
    Published: 17 May 2018
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    Abstract: This study aims to produce an outcome of a draft policy to improve the quality of fish nugget made by Melati Business Group (MBG) in Makassar City. By Implementing the suggested policy, it is expected not only can improve the quality of fish nuggets, but also may increase customer buying interest, as well as increase income and welfare of its membe... Show More
  • Economic Effects of Product Packaging on Consumer Shopping Behavior: The Case of Lebanon

    Bassam Charif Hamdar, Mona Al Dana, Ghida Al Chawa

    Issue: Volume 4, Issue 2, June 2018
    Pages: 44-47
    Received: 10 April 2018
    Accepted: 26 April 2018
    Published: 19 May 2018
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    Abstract: In today's competitive market place, it's harder than ever to attract a consumer's attention. It's estimated that the average consumer spends less than a second scanning shelves, and in that time, will make a decision on whether or not to purchase any given product. The discipline of package design focuses on producing a container that will get not... Show More
  • Successfully Managing the Hidden Danger of Rapid Growth: Theoretical Framework, Measurement Tools, and Practical Applications

    Eric Flamholtz, Yvonne Randle, Simon Kuang Yaojun, Tony Wong Xiaohong, Ivy Sun Qian

    Issue: Volume 4, Issue 2, June 2018
    Pages: 48-56
    Received: 23 April 2018
    Accepted: 31 May 2018
    Published: 14 June 2018
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    Abstract: All business organizations seek growth. Very rapid growth is celebrated as an indication of organizational success. But while growth in general, is good, too much growth too rapidly can be a very serious problem for organizations if they do not manage it appropriately. This problem is termed the “hidden dangers” of very rapid growth. Based upon dec... Show More
  • Big Data in Healthcare Management: A Review of Literature

    Senthilkumar SA, Bharatendara K Rai, Amruta A Meshram, Angappa Gunasekaran, Chandrakumarmangalam S

    Issue: Volume 4, Issue 2, June 2018
    Pages: 57-69
    Received: 4 March 2018
    Accepted: 3 May 2018
    Published: 3 July 2018
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    Abstract: A systematic literature review of papers on big data in healthcare published between 2010 and 2015 was conducted. This paper reviews the definition, process, and use of big data in healthcare management. Unstructured data are growing very faster than semi-structured and structured data. 90 percentages of the big data are in a form of unstructured d... Show More
  • Scenarios for Change Management Models of the Audit Process of the State Audit Office of Vietnam

    Le Anh Minh

    Issue: Volume 4, Issue 2, June 2018
    Pages: 70-78
    Received: 15 June 2018
    Accepted: 3 July 2018
    Published: 26 July 2018
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    Abstract: The audit process of the State Audit Office of Vietnam (SAV) is inadequate in several ways. This may have a negative influence on the quality and effectiveness of the performance of the SAV. Changing the SAV audit process is thus a strategy that has the potential to contribute significantly to the SAV development. The purpose of this paper is to de... Show More