International Journal of Finance and Banking Research

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Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review

Received: Jan. 09, 2016    Accepted: Jan. 14, 2016    Published: Mar. 01, 2016
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Abstract

Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of novel product/services. Innovativeness itself also from other side might be affected by several factors such individual’s religion affiliation and the level of commitment to his/her religion. This research study tested literature review of whether religiosity has significant influence on Muslim consumers’ buying attitude and purchase intention of Financial Products.

DOI 10.11648/j.ijfbr.20160201.14
Published in International Journal of Finance and Banking Research ( Volume 2, Issue 1, February 2016 )
Page(s) 18-23
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Religiosity, Buying Behavior, Financial Products

References
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Cite This Article
  • APA Style

    Khayruzzaman. (2016). Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review. International Journal of Finance and Banking Research, 2(1), 18-23. https://doi.org/10.11648/j.ijfbr.20160201.14

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    ACS Style

    Khayruzzaman. Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review. Int. J. Finance Bank. Res. 2016, 2(1), 18-23. doi: 10.11648/j.ijfbr.20160201.14

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    AMA Style

    Khayruzzaman. Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review. Int J Finance Bank Res. 2016;2(1):18-23. doi: 10.11648/j.ijfbr.20160201.14

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  • @article{10.11648/j.ijfbr.20160201.14,
      author = {Khayruzzaman},
      title = {Impact of Religiosity on Buying Behavior of Financial Products: A Literature Review},
      journal = {International Journal of Finance and Banking Research},
      volume = {2},
      number = {1},
      pages = {18-23},
      doi = {10.11648/j.ijfbr.20160201.14},
      url = {https://doi.org/10.11648/j.ijfbr.20160201.14},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.ijfbr.20160201.14},
      abstract = {Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of novel product/services. Innovativeness itself also from other side might be affected by several factors such individual’s religion affiliation and the level of commitment to his/her religion. This research study tested literature review of whether religiosity has significant influence on Muslim consumers’ buying attitude and purchase intention of Financial Products.},
     year = {2016}
    }
    

    Copy | Download

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Author Information
  • Graduate School of Business, University Kebangsaan Malaysia, Kuala Lumpur, Malaysia

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