International Journal of Finance and Banking Research

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Factors Influencing Adoption and Usage of Mobile Banking: Bangladesh Experience

Received: Jul. 26, 2016    Accepted: Oct. 28, 2016    Published: Mar. 17, 2017
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Abstract

The main objective of the present study is to investigate the factors, demographic variables and users’ perception, that influence the adoption of mobile banking in Bangladesh. The study also discusses the status of mobile banking usage using age, gender, and occupation as demographic variables, and the perception of users toward mobile banking in terms of trustworthiness, security, cost and convenience, complexity, and network availability. It includes specific reference to how these demographic variables and users’ perception influence mobile banking usage. A self administered questionnaire has been developed to conduct a survey on a sample of 400 mobile banking users for a period of 4 years i.e. 2012 to 2015. Analysis has revealed that majority of the users are male and students of age 20-24 years. They perceive mobile banking to be trustworthy, secured and cost effective, though complex and vulnerable to network problem. Using panel regression analysis the study has revealed that differences in demographic characteristics have no influence over mobile banking adoption. It has also revealed that perception to security, cost and convenience, and complexity in using mobile banking service influences variations in mobile banking adoption. Conversely, perception to trustworthiness and network problem has been found to have no influence; however, it has been found to have influence on mobile banking adoption using score model assessment.

DOI 10.11648/j.ijfbr.20170301.11
Published in International Journal of Finance and Banking Research ( Volume 3, Issue 1, February 2017 )
Page(s) 1-12
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Mobile Banking, Demographic Characteristics, Users’ Perception

References
[1] Alam, M. Z. et al. 2013. Mobile money system: the Bangladesh experience. International Journal of Scientific and Research Publications 3 (10).
[2] Goyal, V. et al. 2012. Mobile banking in India: practices, challenges and security issues. International Journal of Advanced Trends in Computer Science and Engineering 1 (2).
[3] Islam. 2013. Mobile banking: An emerging issues in Bangladesh. ASA University Review, Vol. 7 No 1, January-June.
[4] Kabir, M. R. 2013. Factors influencing the usage of mobile banking: incident from a developing country. World Review of Business Research 3 (3), pp. 96-114.
[5] Nandhi, M. A. 2012. Effects of mobile banking on the savings practices of low income users - the Indian experience. Institute for Money, Technology and Financial Inclusion working paper series no. 2012-7.
[6] Rahman, M. 2013. Implementation of mobile banking in Bangladesh: opportunities and challenges. IOSR journal of Electronics and Communication Engineering, Vol 7, pp. 53-58.
[7] Ramdhony, D. and Munien, S. 2013. An investigation on mobile banking adoption and usage: a case study of Mauritius. World Journal of Social Sciences 3 (3), pp. 197-217.
[8] Saini, G. S. 2014. Mobile banking in India: issues and challenges. Sai Om Journal of Commerce & Management 1 (3).
[9] Sharma, A and kansal, V. 2012, Mobile banking as technology adoption and challenges: a case of m-banking in India. International Journal of Scientific and Research Publications 2 (2).
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  • APA Style

    Sadia Noor Khan, Maimuna Akter, Rozina Akter. (2017). Factors Influencing Adoption and Usage of Mobile Banking: Bangladesh Experience. International Journal of Finance and Banking Research, 3(1), 1-12. https://doi.org/10.11648/j.ijfbr.20170301.11

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    ACS Style

    Sadia Noor Khan; Maimuna Akter; Rozina Akter. Factors Influencing Adoption and Usage of Mobile Banking: Bangladesh Experience. Int. J. Finance Bank. Res. 2017, 3(1), 1-12. doi: 10.11648/j.ijfbr.20170301.11

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    AMA Style

    Sadia Noor Khan, Maimuna Akter, Rozina Akter. Factors Influencing Adoption and Usage of Mobile Banking: Bangladesh Experience. Int J Finance Bank Res. 2017;3(1):1-12. doi: 10.11648/j.ijfbr.20170301.11

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  • @article{10.11648/j.ijfbr.20170301.11,
      author = {Sadia Noor Khan and Maimuna Akter and Rozina Akter},
      title = {Factors Influencing Adoption and Usage of Mobile Banking: Bangladesh Experience},
      journal = {International Journal of Finance and Banking Research},
      volume = {3},
      number = {1},
      pages = {1-12},
      doi = {10.11648/j.ijfbr.20170301.11},
      url = {https://doi.org/10.11648/j.ijfbr.20170301.11},
      eprint = {https://download.sciencepg.com/pdf/10.11648.j.ijfbr.20170301.11},
      abstract = {The main objective of the present study is to investigate the factors, demographic variables and users’ perception, that influence the adoption of mobile banking in Bangladesh. The study also discusses the status of mobile banking usage using age, gender, and occupation as demographic variables, and the perception of users toward mobile banking in terms of trustworthiness, security, cost and convenience, complexity, and network availability. It includes specific reference to how these demographic variables and users’ perception influence mobile banking usage. A self administered questionnaire has been developed to conduct a survey on a sample of 400 mobile banking users for a period of 4 years i.e. 2012 to 2015. Analysis has revealed that majority of the users are male and students of age 20-24 years. They perceive mobile banking to be trustworthy, secured and cost effective, though complex and vulnerable to network problem. Using panel regression analysis the study has revealed that differences in demographic characteristics have no influence over mobile banking adoption. It has also revealed that perception to security, cost and convenience, and complexity in using mobile banking service influences variations in mobile banking adoption. Conversely, perception to trustworthiness and network problem has been found to have no influence; however, it has been found to have influence on mobile banking adoption using score model assessment.},
     year = {2017}
    }
    

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    PB  - Science Publishing Group
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    AB  - The main objective of the present study is to investigate the factors, demographic variables and users’ perception, that influence the adoption of mobile banking in Bangladesh. The study also discusses the status of mobile banking usage using age, gender, and occupation as demographic variables, and the perception of users toward mobile banking in terms of trustworthiness, security, cost and convenience, complexity, and network availability. It includes specific reference to how these demographic variables and users’ perception influence mobile banking usage. A self administered questionnaire has been developed to conduct a survey on a sample of 400 mobile banking users for a period of 4 years i.e. 2012 to 2015. Analysis has revealed that majority of the users are male and students of age 20-24 years. They perceive mobile banking to be trustworthy, secured and cost effective, though complex and vulnerable to network problem. Using panel regression analysis the study has revealed that differences in demographic characteristics have no influence over mobile banking adoption. It has also revealed that perception to security, cost and convenience, and complexity in using mobile banking service influences variations in mobile banking adoption. Conversely, perception to trustworthiness and network problem has been found to have no influence; however, it has been found to have influence on mobile banking adoption using score model assessment.
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Author Information
  • Department of Banking and Insurance, University of Dhaka, Dhaka, Bangladesh

  • Department of Banking and Insurance, University of Dhaka, Dhaka, Bangladesh

  • Department of Business Administration, Daffodil International University, Dhaka, Bangladesh

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