Literature research has shown that there is no proven business model canvas for platforms. Such a canvas would be a vital tool that provides added value to companies and innovators for various purposes: sharing, communication (internal and external), description, analysis, management, planning and partnering. In addition, a platform business model canvas helps follow a systematic but also pragmatic approach with regards to the transformation of a pipeline business to a platform business, the task to design a new platform or to describe an existing platform business model. The goal of this research is therefore to create a platform business model canvas that is easy to use and helps capture platform business models in a comprehensive and effective way following the Design Science Approach. The basic components/building blocks and the necessary perspectives for the platform business model canvas, are derived from literature. The need for three or more perspectives, is furtherly discussed on basis of Osterwalder’s business model canvas by outsourcing dimensions of control. Components and perspectives are subsequently verified through a qualitative analysis of the about-us-pages of 32 platform websites. The components/building blocks and perspectives are then put together to form a platform business model canvas, which is then evaluated through an illustrative case study explaining the platform business model of eBay.
| Published in | American Journal of Management Science and Engineering (Volume 4, Issue 6) |
| DOI | 10.11648/j.ajmse.20190406.12 |
| Page(s) | 91-107 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2019. Published by Science Publishing Group |
Platform Business Model Canvas, Platform Economy, Business Model Canvas, Design Science Approach, eBay Case Study
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APA Style
Davis Eisape. (2019). The Platform Business Model Canvas a Proposition in a Design Science Approach. American Journal of Management Science and Engineering, 4(6), 91-107. https://doi.org/10.11648/j.ajmse.20190406.12
ACS Style
Davis Eisape. The Platform Business Model Canvas a Proposition in a Design Science Approach. Am. J. Manag. Sci. Eng. 2019, 4(6), 91-107. doi: 10.11648/j.ajmse.20190406.12
AMA Style
Davis Eisape. The Platform Business Model Canvas a Proposition in a Design Science Approach. Am J Manag Sci Eng. 2019;4(6):91-107. doi: 10.11648/j.ajmse.20190406.12
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Download@article{10.11648/j.ajmse.20190406.12,
author = {Davis Eisape},
title = {The Platform Business Model Canvas a Proposition in a Design Science Approach},
journal = {American Journal of Management Science and Engineering},
volume = {4},
number = {6},
pages = {91-107},
doi = {10.11648/j.ajmse.20190406.12},
url = {https://doi.org/10.11648/j.ajmse.20190406.12},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajmse.20190406.12},
abstract = {Literature research has shown that there is no proven business model canvas for platforms. Such a canvas would be a vital tool that provides added value to companies and innovators for various purposes: sharing, communication (internal and external), description, analysis, management, planning and partnering. In addition, a platform business model canvas helps follow a systematic but also pragmatic approach with regards to the transformation of a pipeline business to a platform business, the task to design a new platform or to describe an existing platform business model. The goal of this research is therefore to create a platform business model canvas that is easy to use and helps capture platform business models in a comprehensive and effective way following the Design Science Approach. The basic components/building blocks and the necessary perspectives for the platform business model canvas, are derived from literature. The need for three or more perspectives, is furtherly discussed on basis of Osterwalder’s business model canvas by outsourcing dimensions of control. Components and perspectives are subsequently verified through a qualitative analysis of the about-us-pages of 32 platform websites. The components/building blocks and perspectives are then put together to form a platform business model canvas, which is then evaluated through an illustrative case study explaining the platform business model of eBay.},
year = {2019}
}
TY - JOUR T1 - The Platform Business Model Canvas a Proposition in a Design Science Approach AU - Davis Eisape Y1 - 2019/12/24 PY - 2019 N1 - https://doi.org/10.11648/j.ajmse.20190406.12 DO - 10.11648/j.ajmse.20190406.12 T2 - American Journal of Management Science and Engineering JF - American Journal of Management Science and Engineering JO - American Journal of Management Science and Engineering SP - 91 EP - 107 PB - Science Publishing Group SN - 2575-1379 UR - https://doi.org/10.11648/j.ajmse.20190406.12 AB - Literature research has shown that there is no proven business model canvas for platforms. Such a canvas would be a vital tool that provides added value to companies and innovators for various purposes: sharing, communication (internal and external), description, analysis, management, planning and partnering. In addition, a platform business model canvas helps follow a systematic but also pragmatic approach with regards to the transformation of a pipeline business to a platform business, the task to design a new platform or to describe an existing platform business model. The goal of this research is therefore to create a platform business model canvas that is easy to use and helps capture platform business models in a comprehensive and effective way following the Design Science Approach. The basic components/building blocks and the necessary perspectives for the platform business model canvas, are derived from literature. The need for three or more perspectives, is furtherly discussed on basis of Osterwalder’s business model canvas by outsourcing dimensions of control. Components and perspectives are subsequently verified through a qualitative analysis of the about-us-pages of 32 platform websites. The components/building blocks and perspectives are then put together to form a platform business model canvas, which is then evaluated through an illustrative case study explaining the platform business model of eBay. VL - 4 IS - 6 ER -
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