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Research on Culture Development Strategy of Sino-foreign Joint Venture Automobile Manufacturing Enterprises

Received: 26 October 2021     Accepted: 15 November 2021     Published: 17 November 2021
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Abstract

Automobile manufacturing enterprises develop fast, focusing on hardware upgrading, quality control and other issues to implement innovation as well. However, looking back on its steady development, its deep “Soft strength”is even more essential in addition to the need to have“Hard strength”. Construction of enterprise culture has become an important way to support enterprise management and become one of the core competitiveness of sustainable development of enterprises. The lag of company culture development is an essential factor that hinders its sustainable development for large sino-foreign joint venture automobile manufacturing enterprises. Corporate culture construction is a systematic, long-term and continuous internalization process. Excellent corporate culture can lead the development of the enterprise continuously, and also can Down to Earth the reality of the enterprise Combined with the new characteristics and problems in the development of Chinese automobile manufacturing enterprises. This paper conducted an in-depth research on the current situation, existing problems and primary cause of the culture construction of SGMW. The optimizing strategy of SGMW culture development is analyzed combining with new development tendency of sino-foreign joint venture automobile manufacturing enterprises and the corresponding requirement of culture progress. This paper proposes the culture construction localization strategy in terms of spirit, system and behavior culture, in order to provide reference and reference for more automobile manufacturing enterprise culture construction.

Published in International Journal of Economics, Finance and Management Sciences (Volume 9, Issue 6)
DOI 10.11648/j.ijefm.20210906.13
Page(s) 231-235
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Automobile Manufacturing, Culture, Construction, Strategy

References
[1] Tom Peters and R. H. Waterman. In Search of Excellence. New York: Harper & Row, 1982.
[2] Edgar H. Schein. The Corporate Culture Survival Guide. San Francisco: Jossey—bass Publishiers, 1999.
[3] William G. Ouchi. Theory Z: How American Business Can Meet the Japanese Challenge. London: Addison—Wesley, 1981.
[4] Peter F. Drucker. Innovation and Entrepreneurship [M]. Shanghai: Shanghai Translation and Publishing Company, 1988.
[5] Industrial Economics Research of Development Research Center of the State Council, SAE-China, Volkswagen Group Chine. Automobile Bluebook—Annual Report on Automobile Industry in China (2011). Social Sciences Academic Press, 2011.
[6] Yingtang ZHOU, Xia LIU and Hongfeng YANG. Analysis on the influence of enterprise culture on manufacturing production efficiency. Science and Technology Management Research, 2010, 30 (19), 235.
[7] John Johan Kotte. Corporate Culture and business performance. University press, 2004.
[8] Jiang Xuemin et Al.. Enterprise culture construction in Shandong [M]. BeiJing: People’s Publishing House, 1988.
[9] Culture shapes the corporate life of the Ivy League [M]. BeiJing: China Development Press, 2002.
[10] Jim Collins et al.. Foundation Evergreen [M]. BeiJing: Citic Press, 2005.
[11] Yang Jiadong, Guo Rui. The science of corporate culture [M]. China business press, 2006.
[12] Zhou Fan. Introduction to corporate culture [M]. BeiJing: World Culture Press, 1991.
[13] Shi Zili. Look at the problem that the development of our country automobile industry faces from technical innovation. Jing Wei, 2008 (6).
[14] Zhou Chaoqi, Hou Wenlong, Xing Hongping. Brand culture [M]. BeiJing: Economic Management Press, 2002.
[15] Zhou Yingtang, Liu Xia, Yang Hongfeng. Analysis on the influence of enterprise culture on manufacturing production efficiency. Science and Technology Management Research, 2010, 30 (19), 235.
Cite This Article
  • APA Style

    Huang Ying, Shang Hao, Zhao Wenxuan. (2021). Research on Culture Development Strategy of Sino-foreign Joint Venture Automobile Manufacturing Enterprises. International Journal of Economics, Finance and Management Sciences, 9(6), 231-235. https://doi.org/10.11648/j.ijefm.20210906.13

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    ACS Style

    Huang Ying; Shang Hao; Zhao Wenxuan. Research on Culture Development Strategy of Sino-foreign Joint Venture Automobile Manufacturing Enterprises. Int. J. Econ. Finance Manag. Sci. 2021, 9(6), 231-235. doi: 10.11648/j.ijefm.20210906.13

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    AMA Style

    Huang Ying, Shang Hao, Zhao Wenxuan. Research on Culture Development Strategy of Sino-foreign Joint Venture Automobile Manufacturing Enterprises. Int J Econ Finance Manag Sci. 2021;9(6):231-235. doi: 10.11648/j.ijefm.20210906.13

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  • @article{10.11648/j.ijefm.20210906.13,
      author = {Huang Ying and Shang Hao and Zhao Wenxuan},
      title = {Research on Culture Development Strategy of Sino-foreign Joint Venture Automobile Manufacturing Enterprises},
      journal = {International Journal of Economics, Finance and Management Sciences},
      volume = {9},
      number = {6},
      pages = {231-235},
      doi = {10.11648/j.ijefm.20210906.13},
      url = {https://doi.org/10.11648/j.ijefm.20210906.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20210906.13},
      abstract = {Automobile manufacturing enterprises develop fast, focusing on hardware upgrading, quality control and other issues to implement innovation as well. However, looking back on its steady development, its deep “Soft strength”is even more essential in addition to the need to have“Hard strength”. Construction of enterprise culture has become an important way to support enterprise management and become one of the core competitiveness of sustainable development of enterprises. The lag of company culture development is an essential factor that hinders its sustainable development for large sino-foreign joint venture automobile manufacturing enterprises. Corporate culture construction is a systematic, long-term and continuous internalization process. Excellent corporate culture can lead the development of the enterprise continuously, and also can Down to Earth the reality of the enterprise Combined with the new characteristics and problems in the development of Chinese automobile manufacturing enterprises. This paper conducted an in-depth research on the current situation, existing problems and primary cause of the culture construction of SGMW. The optimizing strategy of SGMW culture development is analyzed combining with new development tendency of sino-foreign joint venture automobile manufacturing enterprises and the corresponding requirement of culture progress. This paper proposes the culture construction localization strategy in terms of spirit, system and behavior culture, in order to provide reference and reference for more automobile manufacturing enterprise culture construction.},
     year = {2021}
    }
    

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  • TY  - JOUR
    T1  - Research on Culture Development Strategy of Sino-foreign Joint Venture Automobile Manufacturing Enterprises
    AU  - Huang Ying
    AU  - Shang Hao
    AU  - Zhao Wenxuan
    Y1  - 2021/11/17
    PY  - 2021
    N1  - https://doi.org/10.11648/j.ijefm.20210906.13
    DO  - 10.11648/j.ijefm.20210906.13
    T2  - International Journal of Economics, Finance and Management Sciences
    JF  - International Journal of Economics, Finance and Management Sciences
    JO  - International Journal of Economics, Finance and Management Sciences
    SP  - 231
    EP  - 235
    PB  - Science Publishing Group
    SN  - 2326-9561
    UR  - https://doi.org/10.11648/j.ijefm.20210906.13
    AB  - Automobile manufacturing enterprises develop fast, focusing on hardware upgrading, quality control and other issues to implement innovation as well. However, looking back on its steady development, its deep “Soft strength”is even more essential in addition to the need to have“Hard strength”. Construction of enterprise culture has become an important way to support enterprise management and become one of the core competitiveness of sustainable development of enterprises. The lag of company culture development is an essential factor that hinders its sustainable development for large sino-foreign joint venture automobile manufacturing enterprises. Corporate culture construction is a systematic, long-term and continuous internalization process. Excellent corporate culture can lead the development of the enterprise continuously, and also can Down to Earth the reality of the enterprise Combined with the new characteristics and problems in the development of Chinese automobile manufacturing enterprises. This paper conducted an in-depth research on the current situation, existing problems and primary cause of the culture construction of SGMW. The optimizing strategy of SGMW culture development is analyzed combining with new development tendency of sino-foreign joint venture automobile manufacturing enterprises and the corresponding requirement of culture progress. This paper proposes the culture construction localization strategy in terms of spirit, system and behavior culture, in order to provide reference and reference for more automobile manufacturing enterprise culture construction.
    VL  - 9
    IS  - 6
    ER  - 

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Author Information
  • College of Business Administration, Guangxi University, Nanning, China

  • SAIC-GM-Wuling Automobile Co.,Ltd., Liuzhou, China

  • College of Business Administration, Guangxi University, Nanning, China

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