Social capital is an important factor affecting consumers' consumption experience, and the research on its internal psychological mechanism is worth further exploration. However, few studies have explored the internal mechanism of influencing consumers' subjective well-being at the intersection of sociology and psychology. Accordingly, this study adopted the method of questionnaire survey(questionnaires were distributed in 5 cities in China)to explore the internal psychological mechanism of consumers' social capital on their subjective well-being, and then verified the research hypothesis models. The study found that, (1) The psychological needs of consumers have a partial intermediary effect between social capital and subjective well-being. Consumers' social capital can not only have a direct impact on subjective well-being, but also have an indirect impact on subjective well-being through psychological needs. (2) The intermediary effect of consumer identity on psychological needs has a lifting effect, which regulates the second half path of the intermediary process. In other words, the impact of psychological needs on subjective well-being increases with the increase of consumer identity, and the impact of consumers' social capital on subjective well-being has a regulatory intermediary effect. These findings showed that the way to promote people's subjective well-being in a consumerist society should strengthen the consumer identity and consumers' psychological needs, so as to improve people's subjective well-being while promoting the generation of consumption behaviors.
Published in | International Journal of Economics, Finance and Management Sciences (Volume 10, Issue 6) |
DOI | 10.11648/j.ijefm.20221006.21 |
Page(s) | 391-399 |
Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
Copyright |
Copyright © The Author(s), 2022. Published by Science Publishing Group |
Social Capital, Consumption Experience, Consumer Identity, Psychological Needs, Subjective Well-Being
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APA Style
Chuanbao You, Ling Li. (2022). Social Capital, Psychological Needs, and Subjective Well-Being: Evidence from China. International Journal of Economics, Finance and Management Sciences, 10(6), 391-399. https://doi.org/10.11648/j.ijefm.20221006.21
ACS Style
Chuanbao You; Ling Li. Social Capital, Psychological Needs, and Subjective Well-Being: Evidence from China. Int. J. Econ. Finance Manag. Sci. 2022, 10(6), 391-399. doi: 10.11648/j.ijefm.20221006.21
@article{10.11648/j.ijefm.20221006.21, author = {Chuanbao You and Ling Li}, title = {Social Capital, Psychological Needs, and Subjective Well-Being: Evidence from China}, journal = {International Journal of Economics, Finance and Management Sciences}, volume = {10}, number = {6}, pages = {391-399}, doi = {10.11648/j.ijefm.20221006.21}, url = {https://doi.org/10.11648/j.ijefm.20221006.21}, eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20221006.21}, abstract = {Social capital is an important factor affecting consumers' consumption experience, and the research on its internal psychological mechanism is worth further exploration. However, few studies have explored the internal mechanism of influencing consumers' subjective well-being at the intersection of sociology and psychology. Accordingly, this study adopted the method of questionnaire survey(questionnaires were distributed in 5 cities in China)to explore the internal psychological mechanism of consumers' social capital on their subjective well-being, and then verified the research hypothesis models. The study found that, (1) The psychological needs of consumers have a partial intermediary effect between social capital and subjective well-being. Consumers' social capital can not only have a direct impact on subjective well-being, but also have an indirect impact on subjective well-being through psychological needs. (2) The intermediary effect of consumer identity on psychological needs has a lifting effect, which regulates the second half path of the intermediary process. In other words, the impact of psychological needs on subjective well-being increases with the increase of consumer identity, and the impact of consumers' social capital on subjective well-being has a regulatory intermediary effect. These findings showed that the way to promote people's subjective well-being in a consumerist society should strengthen the consumer identity and consumers' psychological needs, so as to improve people's subjective well-being while promoting the generation of consumption behaviors.}, year = {2022} }
TY - JOUR T1 - Social Capital, Psychological Needs, and Subjective Well-Being: Evidence from China AU - Chuanbao You AU - Ling Li Y1 - 2022/12/23 PY - 2022 N1 - https://doi.org/10.11648/j.ijefm.20221006.21 DO - 10.11648/j.ijefm.20221006.21 T2 - International Journal of Economics, Finance and Management Sciences JF - International Journal of Economics, Finance and Management Sciences JO - International Journal of Economics, Finance and Management Sciences SP - 391 EP - 399 PB - Science Publishing Group SN - 2326-9561 UR - https://doi.org/10.11648/j.ijefm.20221006.21 AB - Social capital is an important factor affecting consumers' consumption experience, and the research on its internal psychological mechanism is worth further exploration. However, few studies have explored the internal mechanism of influencing consumers' subjective well-being at the intersection of sociology and psychology. Accordingly, this study adopted the method of questionnaire survey(questionnaires were distributed in 5 cities in China)to explore the internal psychological mechanism of consumers' social capital on their subjective well-being, and then verified the research hypothesis models. The study found that, (1) The psychological needs of consumers have a partial intermediary effect between social capital and subjective well-being. Consumers' social capital can not only have a direct impact on subjective well-being, but also have an indirect impact on subjective well-being through psychological needs. (2) The intermediary effect of consumer identity on psychological needs has a lifting effect, which regulates the second half path of the intermediary process. In other words, the impact of psychological needs on subjective well-being increases with the increase of consumer identity, and the impact of consumers' social capital on subjective well-being has a regulatory intermediary effect. These findings showed that the way to promote people's subjective well-being in a consumerist society should strengthen the consumer identity and consumers' psychological needs, so as to improve people's subjective well-being while promoting the generation of consumption behaviors. VL - 10 IS - 6 ER -