Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture

Hongyun Kuang; Qian Xiao; Xiaohan Duan; Yawen He; Zafarjon Abdurakhmonov

doi:doi:10.11648/j.ijefm.20241201.11

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Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture

Hongyun Kuang, Qian Xiao^*, Xiaohan Duan, Yawen He, Zafarjon Abdurakhmonov

Published in International Journal of Economics, Finance and Management Sciences (Volume 12, Issue 1)

Received: 18 October 2023 Accepted: 9 November 2023 Published: 8 January 2024

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Abstract

China’s theme park market has kept the fast-expanding development. The growth rate of the theme park's attendance is continuously rising, an increasing number of international companies are actively planning to establish their influence by launching theme parks in China. China has become fertile ground for global theme park investments. Theme parks play a significant role in a globally growing experience economy. Customer value is a key marketing variable for its capacity to drive consumption. Multiple studies have explored dimensions related to theme park experience. But few research have explored from tourists’ perspective the customer value of theme park tourism among specific cultural groups, as values is closely related with culture. This study aims to explore the consumer value of amusement park experience in China. Content analysis revealed a typology of five experiential value dimensions (altruistic value, economic value, emotional experience, hedonic value, educational value) situated within a four-quadrant framework, addressing how amusement park tourism in Chinese cultural background can enrich the original domains of Holbrook’s value typologies. Moreover, these dimensions offer a comprehensive perspective on how visitors perceive and derive value from theme park experiences. These results lay a theoretical foundation for future studies and provide practical implications for promotion and experience design for the Chinese market, it will also contribute to the ongoing success of theme parks in China's rapidly developing consumer landscape.

Published in	International Journal of Economics, Finance and Management Sciences (Volume 12, Issue 1)
DOI	10.11648/j.ijefm.20241201.11
Page(s)	1-10
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Tourism Experience, Customer Value, Amusement Parks, Chinese Culture

References

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APA Style

Kuang, H., Xiao, Q., Duan, X., He, Y., Abdurakhmonov, Z. (2024). Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture. International Journal of Economics, Finance and Management Sciences, 12(1), 1-10. https://doi.org/10.11648/j.ijefm.20241201.11

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ACS Style

Kuang, H.; Xiao, Q.; Duan, X.; He, Y.; Abdurakhmonov, Z. Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture. Int. J. Econ. Finance Manag. Sci. 2024, 12(1), 1-10. doi: 10.11648/j.ijefm.20241201.11

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AMA Style

Kuang H, Xiao Q, Duan X, He Y, Abdurakhmonov Z. Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture. Int J Econ Finance Manag Sci. 2024;12(1):1-10. doi: 10.11648/j.ijefm.20241201.11

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@article{10.11648/j.ijefm.20241201.11,
  author = {Hongyun Kuang and Qian Xiao and Xiaohan Duan and Yawen He and Zafarjon Abdurakhmonov},
  title = {Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture},
  journal = {International Journal of Economics, Finance and Management Sciences},
  volume = {12},
  number = {1},
  pages = {1-10},
  doi = {10.11648/j.ijefm.20241201.11},
  url = {https://doi.org/10.11648/j.ijefm.20241201.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20241201.11},
  abstract = {China’s theme park market has kept the fast-expanding development. The growth rate of the theme park's attendance is continuously rising, an increasing number of international companies are actively planning to establish their influence by launching theme parks in China. China has become fertile ground for global theme park investments. Theme parks play a significant role in a globally growing experience economy. Customer value is a key marketing variable for its capacity to drive consumption. Multiple studies have explored dimensions related to theme park experience. But few research have explored from tourists’ perspective the customer value of theme park tourism among specific cultural groups, as values is closely related with culture. This study aims to explore the consumer value of amusement park experience in China. Content analysis revealed a typology of five experiential value dimensions (altruistic value, economic value, emotional experience, hedonic value, educational value) situated within a four-quadrant framework, addressing how amusement park tourism in Chinese cultural background can enrich the original domains of Holbrook’s value typologies. Moreover, these dimensions offer a comprehensive perspective on how visitors perceive and derive value from theme park experiences. These results lay a theoretical foundation for future studies and provide practical implications for promotion and experience design for the Chinese market, it will also contribute to the ongoing success of theme parks in China's rapidly developing consumer landscape.
},
 year = {2024}
}

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TY  - JOUR
T1  - Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture
AU  - Hongyun Kuang
AU  - Qian Xiao
AU  - Xiaohan Duan
AU  - Yawen He
AU  - Zafarjon Abdurakhmonov
Y1  - 2024/01/08
PY  - 2024
N1  - https://doi.org/10.11648/j.ijefm.20241201.11
DO  - 10.11648/j.ijefm.20241201.11
T2  - International Journal of Economics, Finance and Management Sciences
JF  - International Journal of Economics, Finance and Management Sciences
JO  - International Journal of Economics, Finance and Management Sciences
SP  - 1
EP  - 10
PB  - Science Publishing Group
SN  - 2326-9561
UR  - https://doi.org/10.11648/j.ijefm.20241201.11
AB  - China’s theme park market has kept the fast-expanding development. The growth rate of the theme park's attendance is continuously rising, an increasing number of international companies are actively planning to establish their influence by launching theme parks in China. China has become fertile ground for global theme park investments. Theme parks play a significant role in a globally growing experience economy. Customer value is a key marketing variable for its capacity to drive consumption. Multiple studies have explored dimensions related to theme park experience. But few research have explored from tourists’ perspective the customer value of theme park tourism among specific cultural groups, as values is closely related with culture. This study aims to explore the consumer value of amusement park experience in China. Content analysis revealed a typology of five experiential value dimensions (altruistic value, economic value, emotional experience, hedonic value, educational value) situated within a four-quadrant framework, addressing how amusement park tourism in Chinese cultural background can enrich the original domains of Holbrook’s value typologies. Moreover, these dimensions offer a comprehensive perspective on how visitors perceive and derive value from theme park experiences. These results lay a theoretical foundation for future studies and provide practical implications for promotion and experience design for the Chinese market, it will also contribute to the ongoing success of theme parks in China's rapidly developing consumer landscape.

VL  - 12
IS  - 1
ER  -

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Author Information

Hongyun Kuang

School of Economics and Management, Shanghai Polytechnic University, Shanghai, China

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Qian Xiao

Higher Vocational and Technical College, Shanghai University of Engineering Science, Shanghai, China

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Xiaohan Duan

School of Economics and Management, Shanghai Polytechnic University, Shanghai, China

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Yawen He

School of Economics and Management, Shanghai Polytechnic University, Shanghai, China

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Zafarjon Abdurakhmonov

School of Economics and Management, Shanghai Polytechnic University, Shanghai, China

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APA Style

Kuang, H., Xiao, Q., Duan, X., He, Y., Abdurakhmonov, Z. (2024). Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture. International Journal of Economics, Finance and Management Sciences, 12(1), 1-10. https://doi.org/10.11648/j.ijefm.20241201.11

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ACS Style

Kuang, H.; Xiao, Q.; Duan, X.; He, Y.; Abdurakhmonov, Z. Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture. Int. J. Econ. Finance Manag. Sci. 2024, 12(1), 1-10. doi: 10.11648/j.ijefm.20241201.11

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AMA Style

Kuang H, Xiao Q, Duan X, He Y, Abdurakhmonov Z. Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture. Int J Econ Finance Manag Sci. 2024;12(1):1-10. doi: 10.11648/j.ijefm.20241201.11

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@article{10.11648/j.ijefm.20241201.11,
  author = {Hongyun Kuang and Qian Xiao and Xiaohan Duan and Yawen He and Zafarjon Abdurakhmonov},
  title = {Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture},
  journal = {International Journal of Economics, Finance and Management Sciences},
  volume = {12},
  number = {1},
  pages = {1-10},
  doi = {10.11648/j.ijefm.20241201.11},
  url = {https://doi.org/10.11648/j.ijefm.20241201.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20241201.11},
  abstract = {China’s theme park market has kept the fast-expanding development. The growth rate of the theme park's attendance is continuously rising, an increasing number of international companies are actively planning to establish their influence by launching theme parks in China. China has become fertile ground for global theme park investments. Theme parks play a significant role in a globally growing experience economy. Customer value is a key marketing variable for its capacity to drive consumption. Multiple studies have explored dimensions related to theme park experience. But few research have explored from tourists’ perspective the customer value of theme park tourism among specific cultural groups, as values is closely related with culture. This study aims to explore the consumer value of amusement park experience in China. Content analysis revealed a typology of five experiential value dimensions (altruistic value, economic value, emotional experience, hedonic value, educational value) situated within a four-quadrant framework, addressing how amusement park tourism in Chinese cultural background can enrich the original domains of Holbrook’s value typologies. Moreover, these dimensions offer a comprehensive perspective on how visitors perceive and derive value from theme park experiences. These results lay a theoretical foundation for future studies and provide practical implications for promotion and experience design for the Chinese market, it will also contribute to the ongoing success of theme parks in China's rapidly developing consumer landscape.
},
 year = {2024}
}

Copy | Download

TY  - JOUR
T1  - Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture
AU  - Hongyun Kuang
AU  - Qian Xiao
AU  - Xiaohan Duan
AU  - Yawen He
AU  - Zafarjon Abdurakhmonov
Y1  - 2024/01/08
PY  - 2024
N1  - https://doi.org/10.11648/j.ijefm.20241201.11
DO  - 10.11648/j.ijefm.20241201.11
T2  - International Journal of Economics, Finance and Management Sciences
JF  - International Journal of Economics, Finance and Management Sciences
JO  - International Journal of Economics, Finance and Management Sciences
SP  - 1
EP  - 10
PB  - Science Publishing Group
SN  - 2326-9561
UR  - https://doi.org/10.11648/j.ijefm.20241201.11
AB  - China’s theme park market has kept the fast-expanding development. The growth rate of the theme park's attendance is continuously rising, an increasing number of international companies are actively planning to establish their influence by launching theme parks in China. China has become fertile ground for global theme park investments. Theme parks play a significant role in a globally growing experience economy. Customer value is a key marketing variable for its capacity to drive consumption. Multiple studies have explored dimensions related to theme park experience. But few research have explored from tourists’ perspective the customer value of theme park tourism among specific cultural groups, as values is closely related with culture. This study aims to explore the consumer value of amusement park experience in China. Content analysis revealed a typology of five experiential value dimensions (altruistic value, economic value, emotional experience, hedonic value, educational value) situated within a four-quadrant framework, addressing how amusement park tourism in Chinese cultural background can enrich the original domains of Holbrook’s value typologies. Moreover, these dimensions offer a comprehensive perspective on how visitors perceive and derive value from theme park experiences. These results lay a theoretical foundation for future studies and provide practical implications for promotion and experience design for the Chinese market, it will also contribute to the ongoing success of theme parks in China's rapidly developing consumer landscape.

VL  - 12
IS  - 1
ER  -

Copy | Download