Significance of Location Based Service Applications in Smartphones Using GPS and Web Service

Akinyele Okedola Akinleye; Sarumi Akingbola Jamiu; Green Olawole Olakunle; Badmus Abdulsamad

doi:doi:10.11648/j.ijiis.20190806.11

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Significance of Location Based Service Applications in Smartphones Using GPS and Web Service

Akinyele Okedola Akinleye, Sarumi Akingbola Jamiu, Green Olawole Olakunle, Badmus Abdulsamad

Published in International Journal of Intelligent Information Systems (Volume 8, Issue 6)

Received: 7 December 2018 Accepted: 29 April 2019 Published: 4 January 2020

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Abstract

Earlier smartphones came with fewer functions but Location Based Service (LBS) were confined to simple GPS tracking device. But today, advance wireless communication system provided current smartphones with GPS service and cheaper data service fees. Apparently, LBS applications are emerging technology solutions for most businesses to connect millions of customers within close proximity. However, many e-commerce websites today are still operating without location-based service to easily connect buyers and sellers in the same locality. Nevertheless, the growth of LBS technology and LBS market have raised privacy concerns due to potential abuse of location information. This study aims to highlight the significance of location-based service and how it helped tech companies to drive significant revenue growth. It equally validates the research model focusing on privacy concern as moderator of post adoptive behavior associated with location-based applications. We used risky shift phenomenon research method to conduct an online survey using Google docs on 500 businesses. The study tends to test the effects of major variables Unified Theory of Acceptance and Use of Technology (UTAUT) on LBS usage intention and actual use. We also test the hypothesis on post adoptive behaviorusing risky shift phenomenon research on over66 users of LBS application. The research findings support the hypothesis of moderating effect of privacy concern on performance expectancy and continuous usage is strong.

Published in	International Journal of Intelligent Information Systems (Volume 8, Issue 6)
DOI	10.11648/j.ijiis.20190806.11
Page(s)	97-101
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2020. Published by Science Publishing Group

Keywords

Location-Based Applications, E-Commerce, Risky Shift Phenomenon, Post Adoptive Behavior

References

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Akinyele Okedola Akinleye, Sarumi Akingbola Jamiu, Green Olawole Olakunle, Badmus Abdulsamad. (2020). Significance of Location Based Service Applications in Smartphones Using GPS and Web Service. International Journal of Intelligent Information Systems, 8(6), 97-101. https://doi.org/10.11648/j.ijiis.20190806.11

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ACS Style

Akinyele Okedola Akinleye; Sarumi Akingbola Jamiu; Green Olawole Olakunle; Badmus Abdulsamad. Significance of Location Based Service Applications in Smartphones Using GPS and Web Service. Int. J. Intell. Inf. Syst. 2020, 8(6), 97-101. doi: 10.11648/j.ijiis.20190806.11

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AMA Style

Akinyele Okedola Akinleye, Sarumi Akingbola Jamiu, Green Olawole Olakunle, Badmus Abdulsamad. Significance of Location Based Service Applications in Smartphones Using GPS and Web Service. Int J Intell Inf Syst. 2020;8(6):97-101. doi: 10.11648/j.ijiis.20190806.11

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@article{10.11648/j.ijiis.20190806.11,
  author = {Akinyele Okedola Akinleye and Sarumi Akingbola Jamiu and Green Olawole Olakunle and Badmus Abdulsamad},
  title = {Significance of Location Based Service Applications in Smartphones Using GPS and Web Service},
  journal = {International Journal of Intelligent Information Systems},
  volume = {8},
  number = {6},
  pages = {97-101},
  doi = {10.11648/j.ijiis.20190806.11},
  url = {https://doi.org/10.11648/j.ijiis.20190806.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijiis.20190806.11},
  abstract = {Earlier smartphones came with fewer functions but Location Based Service (LBS) were confined to simple GPS tracking device. But today, advance wireless communication system provided current smartphones with GPS service and cheaper data service fees. Apparently, LBS applications are emerging technology solutions for most businesses to connect millions of customers within close proximity. However, many e-commerce websites today are still operating without location-based service to easily connect buyers and sellers in the same locality. Nevertheless, the growth of LBS technology and LBS market have raised privacy concerns due to potential abuse of location information. This study aims to highlight the significance of location-based service and how it helped tech companies to drive significant revenue growth. It equally validates the research model focusing on privacy concern as moderator of post adoptive behavior associated with location-based applications. We used risky shift phenomenon research method to conduct an online survey using Google docs on 500 businesses. The study tends to test the effects of major variables Unified Theory of Acceptance and Use of Technology (UTAUT) on LBS usage intention and actual use. We also test the hypothesis on post adoptive behaviorusing risky shift phenomenon research on over66 users of LBS application. The research findings support the hypothesis of moderating effect of privacy concern on performance expectancy and continuous usage is strong.},
 year = {2020}
}

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TY - JOUR
T1 - Significance of Location Based Service Applications in Smartphones Using GPS and Web Service
AU - Akinyele Okedola Akinleye
AU - Sarumi Akingbola Jamiu
AU - Green Olawole Olakunle
AU - Badmus Abdulsamad
Y1 - 2020/01/04
PY - 2020
N1 - https://doi.org/10.11648/j.ijiis.20190806.11
DO - 10.11648/j.ijiis.20190806.11
T2 - International Journal of Intelligent Information Systems
JF - International Journal of Intelligent Information Systems
JO - International Journal of Intelligent Information Systems
SP - 97
EP - 101
PB - Science Publishing Group
SN - 2328-7683
UR - https://doi.org/10.11648/j.ijiis.20190806.11
AB - Earlier smartphones came with fewer functions but Location Based Service (LBS) were confined to simple GPS tracking device. But today, advance wireless communication system provided current smartphones with GPS service and cheaper data service fees. Apparently, LBS applications are emerging technology solutions for most businesses to connect millions of customers within close proximity. However, many e-commerce websites today are still operating without location-based service to easily connect buyers and sellers in the same locality. Nevertheless, the growth of LBS technology and LBS market have raised privacy concerns due to potential abuse of location information. This study aims to highlight the significance of location-based service and how it helped tech companies to drive significant revenue growth. It equally validates the research model focusing on privacy concern as moderator of post adoptive behavior associated with location-based applications. We used risky shift phenomenon research method to conduct an online survey using Google docs on 500 businesses. The study tends to test the effects of major variables Unified Theory of Acceptance and Use of Technology (UTAUT) on LBS usage intention and actual use. We also test the hypothesis on post adoptive behaviorusing risky shift phenomenon research on over66 users of LBS application. The research findings support the hypothesis of moderating effect of privacy concern on performance expectancy and continuous usage is strong.
VL - 8
IS - 6
ER -

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Author Information

Akinyele Okedola Akinleye

Department of Computer Engineering, Lagos State Polytechnic, Lagos, Nigeria
Sarumi Akingbola Jamiu

Department of Computer Engineering, Lagos State Polytechnic, Lagos, Nigeria
Green Olawole Olakunle

Department of Computer Engineering, Lagos State Polytechnic, Lagos, Nigeria
Badmus Abdulsamad

Department of Electrical/Electronic Engineering, University of Lagos, Lagos, Nigeria

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APA Style

Akinyele Okedola Akinleye, Sarumi Akingbola Jamiu, Green Olawole Olakunle, Badmus Abdulsamad. (2020). Significance of Location Based Service Applications in Smartphones Using GPS and Web Service. International Journal of Intelligent Information Systems, 8(6), 97-101. https://doi.org/10.11648/j.ijiis.20190806.11

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ACS Style

Akinyele Okedola Akinleye; Sarumi Akingbola Jamiu; Green Olawole Olakunle; Badmus Abdulsamad. Significance of Location Based Service Applications in Smartphones Using GPS and Web Service. Int. J. Intell. Inf. Syst. 2020, 8(6), 97-101. doi: 10.11648/j.ijiis.20190806.11

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AMA Style

Akinyele Okedola Akinleye, Sarumi Akingbola Jamiu, Green Olawole Olakunle, Badmus Abdulsamad. Significance of Location Based Service Applications in Smartphones Using GPS and Web Service. Int J Intell Inf Syst. 2020;8(6):97-101. doi: 10.11648/j.ijiis.20190806.11

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@article{10.11648/j.ijiis.20190806.11,
  author = {Akinyele Okedola Akinleye and Sarumi Akingbola Jamiu and Green Olawole Olakunle and Badmus Abdulsamad},
  title = {Significance of Location Based Service Applications in Smartphones Using GPS and Web Service},
  journal = {International Journal of Intelligent Information Systems},
  volume = {8},
  number = {6},
  pages = {97-101},
  doi = {10.11648/j.ijiis.20190806.11},
  url = {https://doi.org/10.11648/j.ijiis.20190806.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijiis.20190806.11},
  abstract = {Earlier smartphones came with fewer functions but Location Based Service (LBS) were confined to simple GPS tracking device. But today, advance wireless communication system provided current smartphones with GPS service and cheaper data service fees. Apparently, LBS applications are emerging technology solutions for most businesses to connect millions of customers within close proximity. However, many e-commerce websites today are still operating without location-based service to easily connect buyers and sellers in the same locality. Nevertheless, the growth of LBS technology and LBS market have raised privacy concerns due to potential abuse of location information. This study aims to highlight the significance of location-based service and how it helped tech companies to drive significant revenue growth. It equally validates the research model focusing on privacy concern as moderator of post adoptive behavior associated with location-based applications. We used risky shift phenomenon research method to conduct an online survey using Google docs on 500 businesses. The study tends to test the effects of major variables Unified Theory of Acceptance and Use of Technology (UTAUT) on LBS usage intention and actual use. We also test the hypothesis on post adoptive behaviorusing risky shift phenomenon research on over66 users of LBS application. The research findings support the hypothesis of moderating effect of privacy concern on performance expectancy and continuous usage is strong.},
 year = {2020}
}

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