Digital transformation is the application of innovative digital technology to fundamentally change the model of how business operates, and the way technology is delivered to support the overall business. The evolution of digital transformation has taken place in different stages, from automation to radical shifts of business models via disruptive technologies of modern times. The emergence of Big Data and cloud computing has fundamentally changed the paradigm of computing in data transformation and delivery. Mountains of data of huge volume, velocity, and variety are converted into actionable intelligence that can be delivered in real-time on demand, anywhere and anytime around the globe. This paper examines the technology drivers for digital transformation that include Big Data, advanced analytics and artificial intelligence under an integrated cloud platform that provides ubiquitous on-demand services to modern enterprises driven by knowledge and relationship. Data from different sources are transformed into actionable intelligence via traditional and Big Data analytic platforms. It is distributed via an everything-as-a-service model to a community that consists of organizations, people, things and systems, anywhere and anytime around the globe. Analysis of business cases points to the importance of investing in digital transformation as illustrated by the success and failure of companies coping with the recent coronavirus pandemic. This paper provides an architecture that serves as a roadmap for the digital transformation of modern-day business enterprises.
Published in | International Journal of Intelligent Information Systems (Volume 9, Issue 3) |
DOI | 10.11648/j.ijiis.20200903.11 |
Page(s) | 16-23 |
Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
Copyright |
Copyright © The Author(s), 2020. Published by Science Publishing Group |
Digital Transformation, Big Data, Cloud Computing, Analytics, Artificial Intelligence
[1] | Columbus, L. (2018). “The State of Digital Business Transformation, 2018”. Forbes. Available: https://www.forbes.com/sites/louiscolumbus/2018/04/22/the-state-of-digital-business-transformation-2018/#43e8867c5883 |
[2] | Galbreath, J. (2002). “Success in the Relationship Age: building quality relationship assets for market value creation”. TQM Magazine, 14 (1), 8-24. |
[3] | Chan, J. O. (2009). “Integrating Knowledge Management and Relationship Management in an Enterprise Environment”. Communications of the International Information Management Association, Volume 9, Issue 4. |
[4] | Minelli, M., Chambers, M., & Dhiraj, A. (2013). “Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s Businesses”. Hoboken, New Jersey: John Wiley & Sons, Inc. |
[5] | Laney, D. (2001). “3D Data Management: Controlling Data Volume, Velocity, and Variety”. The Meta Group, 6 February 2001. Available: https://blogs.gartner.com/doug-laney/files/2012/01/ad949-3D-Data-Management-Controlling-Data-Volume-Velocity-and-Variety.pdf |
[6] | Das, T. K. and Kumar, P. M. (2013). “Big Data Analytics: A Framework for Unstructured Data Analysis”. International Journal of Engineering and Technology, 5 (1), Feb-Mar 2013. |
[7] | Dayce, D. (2020). “The Number of tweets per day in 2020”. Digital Marketing Consultant. Available: https://www.dsayce.com/social-media/tweets-day/#:~:text=Every%20second%2C%20on%20average%2C%20around%206%2C000%20tweets%20are%20tweeted%20on,August%202014%20with%20661%20million. |
[8] | Noyes, D. (2020). “The Top 20 Valuable Facebook Statistics – Updated June 2020”. Zephoria, Digital Marketing. Available: https://zephoria.com/top-15-valuable-facebook-statistics/ |
[9] | Polsonetti, C. (2014). “Know the Difference Between IoT and M2M”. Automation World, July 15, 2014. Available: https://www.automationworld.com/article/topics/cloud-computing/know-difference-between-iot-and-m2m |
[10] | Evans, D. (2011). “The Internet of Things How the Next Evolution of the Internet Is Changing Everything”. Cisco. Available: https://www.cisco.com/c/dam/en_us/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdf |
[11] | Percivall, G. (2013). “Big Processing of Geospatial Data”. Opengeospatial.org, August 2013. Available: [9] Percivall, G. (2013). “Big Processing of Geospatial Data”. Opengeospatial.org, August 2013. Available: http://www.opengeospatial.org/blog/1866 |
[12] | O’Dea, S. (2020) “Smartphone users worldwide 2016-2021”. Statista. Available: https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/ |
[13] | Newman, D. (2018). “What Does A Mobile-First Digital Transformation Strategy Look Like?” CMO Network. Available: https://www.forbes.com/sites/danielnewman/2018/05/29/what-does-a-mobile-first-digital-transformation-strategy-look-like/#5c3c86a4f3c0 |
[14] | Clement, J. (2019). “U.S. mobile retail commerce sales share 2017-2021”. Statista, E-commerce. Available: https://www.statista.com/statistics/249863/us-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/ |
[15] | Gazdecki, A. (2018). “How To Become A Mobile-First Agency”. Forbes Council Post. Available: https://www.forbes.com/sites/forbestechcouncil/2018/03/29/how-to-become-a-mobile-first-agency/#5449c7c6739c |
[16] | Turban, E. & Aronson, J. E. (2001). “Decision Support Systems and Intelligent Systems”, 6th Ed. Prentice Hall, Upper Saddle River, New Jersey. |
[17] | Dickson, B. (2018). “All the important games artificial intelligence has Conquered”. TechTalks. Available: https://bdtechtalks.com/2018/07/02/ai-plays-chess-go-poker-video-games/ |
[18] | Bhaskar, S. (2018). “Digital Transformation & Artificial Intelligence: Is your Organization ready?” Digite. Available: https://www.digite.com/blog/digital-transformation-and-artificial-intelligence/ |
[19] | Egham, U.K. (2019). “Gartner Says Worldwide Robotic Process Automation Software Market Grew 63% in 2018”. Gartner. Available: https://www.gartner.com/en/newsroom/press-releases/2019-06-24-gartner-says-worldwide-robotic-process-automation-sof |
[20] | Columbus, L. (2020). “Roundup Of Machine Learning Forecasts and Market Estimates, 2020”. Forbes. Available: https://www.forbes.com/sites/louiscolumbus/2020/01/19/roundup-of-machine-learning-forecasts-and-market-estimates-2020/?ss=big-data#4e2f67655c02 |
[21] | Sultan, N. (2013). “Knowledge management in the age of cloud computing and Web 2.0: Experiencing the power of disruptive innovations”. International Journal of Information Management, 33 (1), 160-165. |
[22] | Delic, K. A. and Riley, J. A. (2009). “Enterprise Knowledge Clouds: Next Generation KM Systems”. 2009 International Conference on Information, Process, and Knowledge Management, 1-7 Feb. 2009. DOI: 10.1109/eKNOW.2009.28. |
[23] | Chan, J. O. (2018). “Customer Knowledge Management In the Cloud Ecosystem”. Communications of the IIMA: Vol. 16: Iss. 2, Article 3. Available: https://scholarworks.lib.csusb.edu/ciima/vol16/iss2/3 |
[24] | Depeige, A. and Doyencourt, D. (2015). “Actionable Knowledge As A Service (AKAAS): Leveraging big data analytics in cloud computing environments”. Journal of Big Data (2015), 2: 12 DOI 10.1186/s40537-015-0023-2. |
[25] | Newman, D. (2017). “Data As A Service: The Big Opportunity For Business”. Available: CMO Network. https://www.forbes.com/sites/danielnewman/2017/02/07/data-as-a-service-the-big-opportunity-for-business/#5da1d18824d9 |
[26] | Randall, L. (2016). “What is Data as a Service? The 3 Key Dimensions”. Available: https://www.dbta.com/BigDataQuarterly/Articles/What-is-Data-as-a-Service-The-3-Key-Dimensions-114568.aspx |
[27] | Rustam, D. and Van der Weide, T. P. (2014). “Towards a methodological framework for designing a knowledge market”. In Advanced Informatics: Concept, Theory and Application, 2014. ICAICTA 2014. IEEE International Conference. Bandung, 20-21 August 2014, IEEE Vol. 1 pp. 232–237. |
[28] | Collins, G., Krumkachev, P., Aspin, G., Metzger, M., Radeztsky, S., & Srinivasan, S. (2017). “Everything-as-a-service: Modernizing the core through a services lens”. Tech Trends 2017, Deloitte Insights, February 07, 2017. |
[29] | Vonnegut, S. (2017). “Cloud or Clouds? How and Why to Choose a Single or Multi-Cloud Approach”. Stratoscale. Available: https://www.stratoscale.com/blog/it-leadership/cloud-clouds-choose-single-multi-cloud-approach/ |
[30] | Gartner (2020). “Integration Platform As A Service (IPaaS)”. Available: Gartner Glossary. Available: https://www.gartner.com/en/information-technology/glossary/information-platform-as-a-service-ipaas#:~: text=Integration%20Platform%20as%20a%20Service%20 (iPaaS)%20is%20a%20suite%20of, individual%20or%20across%20multiple%20organizations |
[31] | Geene, M. (2019). “THE CONVERGENCE OF API MANAGEMENT AND IPAAS. ARE YOU READY?” API Industry Trends. Available: https://blog.cloud-elements.com/convergence-api-management-ipaas-ready |
[32] | Chan, J. O. (2013). “An Architecture for Big Data Analytics”. Communications of the IIMA, 13 (2), 1-14, 2013. |
[33] | D'Onofrio, T. (2019). “The secrets to Walmart’s success. The Digital Transformation People”. The Digital Transformation People. Available: https://www.thedigitaltransformationpeople.com/channels/customer-engagement/the-secrets-to-walmarts-success/ |
[34] | Shichor, S. (2017). “Walmart’s Retail Link-Point-Of-Sale Data”. 18Knowledge, Eighteen Knowledge Group (EKG), March 16, 2017. Available: https://18knowledge.com/blog/walmarts-retail-link-point-of-sale-data/#:~:text=Walmart's%20Retail%20Link%C2%AE%20is,%2DSale%20(POS)%20data.&text=The%20data%20predicts%20buying%20patterns,customer%20satisfaction%20and%20brand%20awareness. |
[35] | Marr, B. (2016). “The Most Practical Big Data Use Cases of 2016”. Forbes. Available: https://www.forbes.com/sites/bernardmarr/2016/08/25/the-most-practical-big-data-use-cases-of-2016/#3781e58d3162 |
[36] | Vasgaard et al. (2018). “United States Patent Application Publication”. Patent Application Publication, Pub. No. US 2018/0240554 A1, August 23, 2018. Available: http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20180240554&IDKey=F4F1B5839ACE&HomeUrl=http%3A%2F%2Fappft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO1%26Sect2%3DHITOFF%26d%3DPG01%26p%3D1%26u%3D%2Fnetahtml%2FPTO%2Fsrchnum.html%26r%3D1%26f%3DG%25 |
[37] | Cantor, B. (2011). “Wal-Mart Seeks to Redefine Social CRM with New Local Strategy”. Customer Contact Week. 10/12/2011. Available: https://www.customercontactweekdigital.com/customer-experience/articles/wal-mart-seeks-to-redefine-social-crm-with-new-loc |
[38] | Burke, P. (2013). “Walmart Gets in the Cloud Computing Game”. IT BRIEFCASE. June 4, 2013. Available: http://www.itbriefcase.net/walmart-gets-in-the-cloud-computing-game |
[39] | Dickey, M. R. (2018). “Walmart is building an AI lab inside one of its stores”. TechCrunch. 9/11/2018. Available: https://techcrunch.com/2018/11/08/walmart-is-building-an-ai-lab-inside-one-of-its-store/ |
[40] | SEO-Kisumu (2011). “KNOWLEDGE MANAGEMENT-A CASE STUDY OF WALLMART”. HubPages, May 25, 2011. Available: https://hubpages.com/business/KNOWLEDGE-MANAGEMENT-A-CASE-STUDY-OF-WALLMART |
[41] | Gudat, S. (2020). “How Walmart Customer Loyalty Is Rising To The Top”. Customer Communications Group, Inc. Available: https://www.customer.com/blog/retail-marketing/walmart-customer-loyalty-rises-to-top/ |
[42] | Nassauer, N. (2020). “Walmart Sales Surge as Coronavirus Drives Americans to Stockpile”. The Wall Street Journal, May 19, 2020. Available: https://www.wsj.com/articles/walmart-sales-surge-as-coronavirus-drives-americans-to-stockpile-11589888464 |
[43] | Redman, R. (2020). “Target gets Q1 boost from 141% jump in digital sales”. SUPERMARKET NEWS. https://www.supermarketnews.com/retail-financial/target-gets-q1-boost-141-jump-digital-sales#:~:text=Target%20noted%20that%20digital%20comp,more%20than%2016%25%20in%20April.&text=Stores%20fulfilled%20nearly%2080%25%20of%20digital%20sales%20in%20the%20quarter. |
[44] | Schwartz, S. A. (2019). “Target's digital strategy evolves from 'folding table setup' to enviable organization”. CIO DIVE, March 8, 2019. Available: https://www.ciodive.com/news/targets-digital-strategy-evolves-from-folding-table-setup-to-enviable-or/550068/ |
[45] | Nassauer, S. (2020). “Target Gains Strength During Coronavirus”. The Wall Street Journal, May 20, 2020. Available: https://www.wsj.com/articles/target-gains-strength-during-coronavirus-11589970900 |
[46] | Billups, A. (2011). “Sears, Kmart failed to anticipate their customers’ needs”. The Washington Times December 29, 2011. Available: https://www.washingtontimes.com/news/2011/dec/29/sears-kmart-failed-to-anticipate-their-customers-n/ |
[47] | Ritter, D. (2017). “Why Sears Is Failing”. Observer, 02/22/17. Available: https://observer.com/2017/02/why-sears-is-failing/ |
[48] | Isidore, C. (2020). “Sears' survival is in doubt”. CNN Business, May 20, 2020. Available: https://www.cnn.com/2020/05/20/business/sears-bankruptcy/index.html |
[49] | Isidore, C. & Meyersohn, N. (2020). “JCPenney files for bankruptcy”. CNN Business, May 16, 2020. Available: https://www.ksat.com/news/local/2020/05/16/jcpenny-files-for-bankruptcy/ |
[50] | CNN (2018). “How it all went wrong at JCPenney”. CNN, Aug 29. 2018. Available: https://www.abc15.com/news/national/how-it-all-went-wrong-at-jcpenney |
[51] | Pacheco, I. (2020). “IKEA Can’t Reopen Stores Fast Enough After Flubbing Online Orders”. Wall Street Journal, Business, June 6, 2020. Available: https://www.wsj.com/articles/ikea-cant-reopen-stores-fast-enough-after-flubbing-online-orders-11591448401 |
APA Style
Joseph On-Piu Chan. (2020). Digital Transformation in the Era of Big Data and Cloud Computing. International Journal of Intelligent Information Systems, 9(3), 16-23. https://doi.org/10.11648/j.ijiis.20200903.11
ACS Style
Joseph On-Piu Chan. Digital Transformation in the Era of Big Data and Cloud Computing. Int. J. Intell. Inf. Syst. 2020, 9(3), 16-23. doi: 10.11648/j.ijiis.20200903.11
AMA Style
Joseph On-Piu Chan. Digital Transformation in the Era of Big Data and Cloud Computing. Int J Intell Inf Syst. 2020;9(3):16-23. doi: 10.11648/j.ijiis.20200903.11
@article{10.11648/j.ijiis.20200903.11, author = {Joseph On-Piu Chan}, title = {Digital Transformation in the Era of Big Data and Cloud Computing}, journal = {International Journal of Intelligent Information Systems}, volume = {9}, number = {3}, pages = {16-23}, doi = {10.11648/j.ijiis.20200903.11}, url = {https://doi.org/10.11648/j.ijiis.20200903.11}, eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijiis.20200903.11}, abstract = {Digital transformation is the application of innovative digital technology to fundamentally change the model of how business operates, and the way technology is delivered to support the overall business. The evolution of digital transformation has taken place in different stages, from automation to radical shifts of business models via disruptive technologies of modern times. The emergence of Big Data and cloud computing has fundamentally changed the paradigm of computing in data transformation and delivery. Mountains of data of huge volume, velocity, and variety are converted into actionable intelligence that can be delivered in real-time on demand, anywhere and anytime around the globe. This paper examines the technology drivers for digital transformation that include Big Data, advanced analytics and artificial intelligence under an integrated cloud platform that provides ubiquitous on-demand services to modern enterprises driven by knowledge and relationship. Data from different sources are transformed into actionable intelligence via traditional and Big Data analytic platforms. It is distributed via an everything-as-a-service model to a community that consists of organizations, people, things and systems, anywhere and anytime around the globe. Analysis of business cases points to the importance of investing in digital transformation as illustrated by the success and failure of companies coping with the recent coronavirus pandemic. This paper provides an architecture that serves as a roadmap for the digital transformation of modern-day business enterprises.}, year = {2020} }
TY - JOUR T1 - Digital Transformation in the Era of Big Data and Cloud Computing AU - Joseph On-Piu Chan Y1 - 2020/07/30 PY - 2020 N1 - https://doi.org/10.11648/j.ijiis.20200903.11 DO - 10.11648/j.ijiis.20200903.11 T2 - International Journal of Intelligent Information Systems JF - International Journal of Intelligent Information Systems JO - International Journal of Intelligent Information Systems SP - 16 EP - 23 PB - Science Publishing Group SN - 2328-7683 UR - https://doi.org/10.11648/j.ijiis.20200903.11 AB - Digital transformation is the application of innovative digital technology to fundamentally change the model of how business operates, and the way technology is delivered to support the overall business. The evolution of digital transformation has taken place in different stages, from automation to radical shifts of business models via disruptive technologies of modern times. The emergence of Big Data and cloud computing has fundamentally changed the paradigm of computing in data transformation and delivery. Mountains of data of huge volume, velocity, and variety are converted into actionable intelligence that can be delivered in real-time on demand, anywhere and anytime around the globe. This paper examines the technology drivers for digital transformation that include Big Data, advanced analytics and artificial intelligence under an integrated cloud platform that provides ubiquitous on-demand services to modern enterprises driven by knowledge and relationship. Data from different sources are transformed into actionable intelligence via traditional and Big Data analytic platforms. It is distributed via an everything-as-a-service model to a community that consists of organizations, people, things and systems, anywhere and anytime around the globe. Analysis of business cases points to the importance of investing in digital transformation as illustrated by the success and failure of companies coping with the recent coronavirus pandemic. This paper provides an architecture that serves as a roadmap for the digital transformation of modern-day business enterprises. VL - 9 IS - 3 ER -