At present, China has become the world’s largest mobile payment market, and the mobile payment has penetrated into every aspect of people’s lives. Mobile payment is a service that allows users to use their mobile terminals (usually mobile phones) to pay for goods or services they consume. The mobile payment giant represented by Alipay and WeChat has launched fierce commercial competition in this industry. Analysis and discussions of end users’ continued use intention of mobile payment are of great importance for mobile payment companies to maintain existing markets and expand into new markets. Therefore, this study adopted an extended planned behavior theory to explore the influence of perceived convenience, risk perception and attitude of users on the behavioral intention of continuous use. This paper collected the data of 300 Alipay and WeChat users in China through questionnaire survey. Structural equation model was used to verify the proposed hypotheses. The results indicated that perceived convenience has positive effects on users’ attitude and their continued use intention. Risk perception has negative impacts on users’ attitude and the intention of continuous use. Furthermore, users’ attitude has a positive effect on the continued use intention. Finally, based on the analysis results, this paper discussed some policy implications on how to improve users’ continuous use behavior.
| Published in | International Journal of Law and Society (Volume 2, Issue 2) |
| DOI | 10.11648/j.ijls.20190202.12 |
| Page(s) | 22-25 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2019. Published by Science Publishing Group |
Mobile Payment, Continuous Use, Risk Perception, Perceived Convenience
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APA Style
Wenchuan Zhu. (2019). Continuance Intention to Third-Party Mobile Payment Usage: An Extended Theory of Planned Behavior Perspective. International Journal of Law and Society, 2(2), 22-25. https://doi.org/10.11648/j.ijls.20190202.12
ACS Style
Wenchuan Zhu. Continuance Intention to Third-Party Mobile Payment Usage: An Extended Theory of Planned Behavior Perspective. Int. J. Law Soc. 2019, 2(2), 22-25. doi: 10.11648/j.ijls.20190202.12
AMA Style
Wenchuan Zhu. Continuance Intention to Third-Party Mobile Payment Usage: An Extended Theory of Planned Behavior Perspective. Int J Law Soc. 2019;2(2):22-25. doi: 10.11648/j.ijls.20190202.12
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Download@article{10.11648/j.ijls.20190202.12,
author = {Wenchuan Zhu},
title = {Continuance Intention to Third-Party Mobile Payment Usage: An Extended Theory of Planned Behavior Perspective},
journal = {International Journal of Law and Society},
volume = {2},
number = {2},
pages = {22-25},
doi = {10.11648/j.ijls.20190202.12},
url = {https://doi.org/10.11648/j.ijls.20190202.12},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijls.20190202.12},
abstract = {At present, China has become the world’s largest mobile payment market, and the mobile payment has penetrated into every aspect of people’s lives. Mobile payment is a service that allows users to use their mobile terminals (usually mobile phones) to pay for goods or services they consume. The mobile payment giant represented by Alipay and WeChat has launched fierce commercial competition in this industry. Analysis and discussions of end users’ continued use intention of mobile payment are of great importance for mobile payment companies to maintain existing markets and expand into new markets. Therefore, this study adopted an extended planned behavior theory to explore the influence of perceived convenience, risk perception and attitude of users on the behavioral intention of continuous use. This paper collected the data of 300 Alipay and WeChat users in China through questionnaire survey. Structural equation model was used to verify the proposed hypotheses. The results indicated that perceived convenience has positive effects on users’ attitude and their continued use intention. Risk perception has negative impacts on users’ attitude and the intention of continuous use. Furthermore, users’ attitude has a positive effect on the continued use intention. Finally, based on the analysis results, this paper discussed some policy implications on how to improve users’ continuous use behavior.},
year = {2019}
}
TY - JOUR T1 - Continuance Intention to Third-Party Mobile Payment Usage: An Extended Theory of Planned Behavior Perspective AU - Wenchuan Zhu Y1 - 2019/08/06 PY - 2019 N1 - https://doi.org/10.11648/j.ijls.20190202.12 DO - 10.11648/j.ijls.20190202.12 T2 - International Journal of Law and Society JF - International Journal of Law and Society JO - International Journal of Law and Society SP - 22 EP - 25 PB - Science Publishing Group SN - 2640-1908 UR - https://doi.org/10.11648/j.ijls.20190202.12 AB - At present, China has become the world’s largest mobile payment market, and the mobile payment has penetrated into every aspect of people’s lives. Mobile payment is a service that allows users to use their mobile terminals (usually mobile phones) to pay for goods or services they consume. The mobile payment giant represented by Alipay and WeChat has launched fierce commercial competition in this industry. Analysis and discussions of end users’ continued use intention of mobile payment are of great importance for mobile payment companies to maintain existing markets and expand into new markets. Therefore, this study adopted an extended planned behavior theory to explore the influence of perceived convenience, risk perception and attitude of users on the behavioral intention of continuous use. This paper collected the data of 300 Alipay and WeChat users in China through questionnaire survey. Structural equation model was used to verify the proposed hypotheses. The results indicated that perceived convenience has positive effects on users’ attitude and their continued use intention. Risk perception has negative impacts on users’ attitude and the intention of continuous use. Furthermore, users’ attitude has a positive effect on the continued use intention. Finally, based on the analysis results, this paper discussed some policy implications on how to improve users’ continuous use behavior. VL - 2 IS - 2 ER -
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