Green marketing has established as an important topic among scholars and practitioners due to its importance in supporting a better world people are living in. The karma doctrine posits that all decisions and behaviors result in consequences. This belief is widely embraced globally as shown by previous research. Despite the importance of karma belief in daily life, research on the role of karma in consumers’ decision, in particular green marketing context is relatively rare. The purpose of this study is to investigate whether belief in karma can increase the intention to purchase green products. In order to achieve the study’s goal, data from 188 adult respondents were collected in this study. The respondents were reached by the convenience sampling method. Using a quantitative method, this study investigates the existence and type of relationship between constructs; thus, the analytical tool used is Structural Equation Modeling (SEM). This study found that the relationship between karma belief and green product purchase intention is mediated by two constructs, namely, environmental awareness and global warming belief. Theoretical and practical contributions are discussed.
| Published in | Journal of Business and Economic Development (Volume 6, Issue 4) |
| DOI | 10.11648/j.jbed.20210604.14 |
| Page(s) | 217-221 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Karma Belief, Green Product Purchase Intention, Environmental Awareness, Global Warming Belief
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APA Style
Stella Yulien Sahetapy, Jappy Parlindungan Fanggidae, Hamzah Nazarudin. (2021). Karma Belief and Green Product Purchase Intention: Two Mediating Factors of Environmental Awareness and Global Warming Belief. Journal of Business and Economic Development, 6(4), 217-221. https://doi.org/10.11648/j.jbed.20210604.14
ACS Style
Stella Yulien Sahetapy; Jappy Parlindungan Fanggidae; Hamzah Nazarudin. Karma Belief and Green Product Purchase Intention: Two Mediating Factors of Environmental Awareness and Global Warming Belief. J. Bus. Econ. Dev. 2021, 6(4), 217-221. doi: 10.11648/j.jbed.20210604.14
AMA Style
Stella Yulien Sahetapy, Jappy Parlindungan Fanggidae, Hamzah Nazarudin. Karma Belief and Green Product Purchase Intention: Two Mediating Factors of Environmental Awareness and Global Warming Belief. J Bus Econ Dev. 2021;6(4):217-221. doi: 10.11648/j.jbed.20210604.14
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Download@article{10.11648/j.jbed.20210604.14,
author = {Stella Yulien Sahetapy and Jappy Parlindungan Fanggidae and Hamzah Nazarudin},
title = {Karma Belief and Green Product Purchase Intention: Two Mediating Factors of Environmental Awareness and Global Warming Belief},
journal = {Journal of Business and Economic Development},
volume = {6},
number = {4},
pages = {217-221},
doi = {10.11648/j.jbed.20210604.14},
url = {https://doi.org/10.11648/j.jbed.20210604.14},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jbed.20210604.14},
abstract = {Green marketing has established as an important topic among scholars and practitioners due to its importance in supporting a better world people are living in. The karma doctrine posits that all decisions and behaviors result in consequences. This belief is widely embraced globally as shown by previous research. Despite the importance of karma belief in daily life, research on the role of karma in consumers’ decision, in particular green marketing context is relatively rare. The purpose of this study is to investigate whether belief in karma can increase the intention to purchase green products. In order to achieve the study’s goal, data from 188 adult respondents were collected in this study. The respondents were reached by the convenience sampling method. Using a quantitative method, this study investigates the existence and type of relationship between constructs; thus, the analytical tool used is Structural Equation Modeling (SEM). This study found that the relationship between karma belief and green product purchase intention is mediated by two constructs, namely, environmental awareness and global warming belief. Theoretical and practical contributions are discussed.},
year = {2021}
}
TY - JOUR T1 - Karma Belief and Green Product Purchase Intention: Two Mediating Factors of Environmental Awareness and Global Warming Belief AU - Stella Yulien Sahetapy AU - Jappy Parlindungan Fanggidae AU - Hamzah Nazarudin Y1 - 2021/11/17 PY - 2021 N1 - https://doi.org/10.11648/j.jbed.20210604.14 DO - 10.11648/j.jbed.20210604.14 T2 - Journal of Business and Economic Development JF - Journal of Business and Economic Development JO - Journal of Business and Economic Development SP - 217 EP - 221 PB - Science Publishing Group SN - 2637-3874 UR - https://doi.org/10.11648/j.jbed.20210604.14 AB - Green marketing has established as an important topic among scholars and practitioners due to its importance in supporting a better world people are living in. The karma doctrine posits that all decisions and behaviors result in consequences. This belief is widely embraced globally as shown by previous research. Despite the importance of karma belief in daily life, research on the role of karma in consumers’ decision, in particular green marketing context is relatively rare. The purpose of this study is to investigate whether belief in karma can increase the intention to purchase green products. In order to achieve the study’s goal, data from 188 adult respondents were collected in this study. The respondents were reached by the convenience sampling method. Using a quantitative method, this study investigates the existence and type of relationship between constructs; thus, the analytical tool used is Structural Equation Modeling (SEM). This study found that the relationship between karma belief and green product purchase intention is mediated by two constructs, namely, environmental awareness and global warming belief. Theoretical and practical contributions are discussed. VL - 6 IS - 4 ER -
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