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Leaders’ Normative Isomorphic Pressure Response and Survivability of Telecommunication Firms in Nigeria

Received: 23 April 2021    Accepted: 7 June 2021    Published: 25 June 2021
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Abstract

This study empirically examined the interlace between leaders’ normative isomorphic pressure response and survivability of telecommunication firms in Nigeria. The theoretical foundation of the study was based on the organizational embeddedness theory. The study adopted the cross-sectional survey design with a population of 198 executive and managerial staff of the four telecommunication firms in Nigeria. Given the manageable population size, the census sample size determination technique was adopted. The study data were gathered using structured questionnaire which was validated by expert review. In order to confirm the reliability of the study instrument, the Cronbach alpha test was conducted with all variables having coefficients above the 0.7 threshold. The Pearson Product Moment Correlation coefficient was used to assess the interlace between the study variable with the aid of Statistical Package for Social Sciences version 21.0. The study discovered that leaders’ normative isomorphic pressure response positively and significantly interlaces with survivability measured by innovation and growth. Consequently, the study concludes that through the positive response of organizational leaders, telecommunication firms in Nigeria as affirmed by various professional bodies within the confines of their operational requirements, become progressively aware of global best practices in the world of business which in the long run validate their social legitimacy standing, and enhancing their chances of survivability goal attainment. Thus, the study recommends that the leaders of telecommunication firms in Nigeria should always encourage their staff members to regularly apply their respective professional ethical codes in the discharge of their daily work roles in the organization.

Published in Journal of Business and Economic Development (Volume 6, Issue 3)
DOI 10.11648/j.jbed.20210603.11
Page(s) 125-132
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Normative Pressure, Survivability, Innovation, Growth, Telecoms Firms

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Cite This Article
  • APA Style

    Chinonye Chris Wobodo, Soye Peniel Asawo. (2021). Leaders’ Normative Isomorphic Pressure Response and Survivability of Telecommunication Firms in Nigeria. Journal of Business and Economic Development, 6(3), 125-132. https://doi.org/10.11648/j.jbed.20210603.11

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    ACS Style

    Chinonye Chris Wobodo; Soye Peniel Asawo. Leaders’ Normative Isomorphic Pressure Response and Survivability of Telecommunication Firms in Nigeria. J. Bus. Econ. Dev. 2021, 6(3), 125-132. doi: 10.11648/j.jbed.20210603.11

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    AMA Style

    Chinonye Chris Wobodo, Soye Peniel Asawo. Leaders’ Normative Isomorphic Pressure Response and Survivability of Telecommunication Firms in Nigeria. J Bus Econ Dev. 2021;6(3):125-132. doi: 10.11648/j.jbed.20210603.11

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  • @article{10.11648/j.jbed.20210603.11,
      author = {Chinonye Chris Wobodo and Soye Peniel Asawo},
      title = {Leaders’ Normative Isomorphic Pressure Response and Survivability of Telecommunication Firms in Nigeria},
      journal = {Journal of Business and Economic Development},
      volume = {6},
      number = {3},
      pages = {125-132},
      doi = {10.11648/j.jbed.20210603.11},
      url = {https://doi.org/10.11648/j.jbed.20210603.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jbed.20210603.11},
      abstract = {This study empirically examined the interlace between leaders’ normative isomorphic pressure response and survivability of telecommunication firms in Nigeria. The theoretical foundation of the study was based on the organizational embeddedness theory. The study adopted the cross-sectional survey design with a population of 198 executive and managerial staff of the four telecommunication firms in Nigeria. Given the manageable population size, the census sample size determination technique was adopted. The study data were gathered using structured questionnaire which was validated by expert review. In order to confirm the reliability of the study instrument, the Cronbach alpha test was conducted with all variables having coefficients above the 0.7 threshold. The Pearson Product Moment Correlation coefficient was used to assess the interlace between the study variable with the aid of Statistical Package for Social Sciences version 21.0. The study discovered that leaders’ normative isomorphic pressure response positively and significantly interlaces with survivability measured by innovation and growth. Consequently, the study concludes that through the positive response of organizational leaders, telecommunication firms in Nigeria as affirmed by various professional bodies within the confines of their operational requirements, become progressively aware of global best practices in the world of business which in the long run validate their social legitimacy standing, and enhancing their chances of survivability goal attainment. Thus, the study recommends that the leaders of telecommunication firms in Nigeria should always encourage their staff members to regularly apply their respective professional ethical codes in the discharge of their daily work roles in the organization.},
     year = {2021}
    }
    

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    T1  - Leaders’ Normative Isomorphic Pressure Response and Survivability of Telecommunication Firms in Nigeria
    AU  - Chinonye Chris Wobodo
    AU  - Soye Peniel Asawo
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    T2  - Journal of Business and Economic Development
    JF  - Journal of Business and Economic Development
    JO  - Journal of Business and Economic Development
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    EP  - 132
    PB  - Science Publishing Group
    SN  - 2637-3874
    UR  - https://doi.org/10.11648/j.jbed.20210603.11
    AB  - This study empirically examined the interlace between leaders’ normative isomorphic pressure response and survivability of telecommunication firms in Nigeria. The theoretical foundation of the study was based on the organizational embeddedness theory. The study adopted the cross-sectional survey design with a population of 198 executive and managerial staff of the four telecommunication firms in Nigeria. Given the manageable population size, the census sample size determination technique was adopted. The study data were gathered using structured questionnaire which was validated by expert review. In order to confirm the reliability of the study instrument, the Cronbach alpha test was conducted with all variables having coefficients above the 0.7 threshold. The Pearson Product Moment Correlation coefficient was used to assess the interlace between the study variable with the aid of Statistical Package for Social Sciences version 21.0. The study discovered that leaders’ normative isomorphic pressure response positively and significantly interlaces with survivability measured by innovation and growth. Consequently, the study concludes that through the positive response of organizational leaders, telecommunication firms in Nigeria as affirmed by various professional bodies within the confines of their operational requirements, become progressively aware of global best practices in the world of business which in the long run validate their social legitimacy standing, and enhancing their chances of survivability goal attainment. Thus, the study recommends that the leaders of telecommunication firms in Nigeria should always encourage their staff members to regularly apply their respective professional ethical codes in the discharge of their daily work roles in the organization.
    VL  - 6
    IS  - 3
    ER  - 

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Author Information
  • Department of Management, Faculty of Management Sciences, Rivers State University, Port Harcourt, Nigeria

  • Department of Management, Faculty of Management Sciences, Rivers State University, Port Harcourt, Nigeria

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