Research and Analysis of AHP on the Factors Affecting the Development of Dalian Sports Culture Industry

Lu Lianju; Zhang Haiying; Fan Xinfu; Wu Han; Chen Yihang

doi:doi:10.11648/j.ajmse.20230801.13

| Peer-Reviewed

Research and Analysis of AHP on the Factors Affecting the Development of Dalian Sports Culture Industry

Lu Lianju, Zhang Haiying, Fan Xinfu, Wu Han, Chen Yihang

Published in American Journal of Management Science and Engineering (Volume 8, Issue 1)

Received: 6 February 2023 Accepted: 21 March 2023 Published: 28 March 2023

Views: Downloads:

Download PDF

Share This Article

Twitter
Linked In
Facebook

Abstract

This study takes the development of Dalian's sports and cultural industry as the research object, and investigates the current situation of the development of Dalian's sports and cultural industry by designing a questionnaire. The survey results show that Dalian's sports and cultural industry is relatively satisfactory in five aspects, namely, the level of industrial marketization, the market development of industrial products, the potential of industrial development, the guarantee of industrial development and the resources of industrial development, but in terms of the brand construction of sports and cultural products There is a certain gap in specific indicators such as the total consumption of residents. Because most of the factors that affect the sports culture industry are often difficult to quantify the promotion of the sports culture industry, it is also difficult to carry out quantitative evaluation of such factors. Based on this, the following research uses the data of questionnaire and field survey, and AHP analytic hierarchy process combining subjective evaluation and objective evaluation to analyze the factors that promote the sports culture industry in Dalian. However, it is worth noting that among many factors, there is a large gap in the brand construction of sports and cultural products in Dalian. At present, there is a lack of well-known brands of cultural products in Dalian. At the same time, the overall consumption of sports and cultural products in Dalian is insufficient, as well as the lack of professional staff and inadequate access ability, which also directly restricts the further development of the sports industry in Dalian.

Published in	American Journal of Management Science and Engineering (Volume 8, Issue 1)
DOI	10.11648/j.ajmse.20230801.13
Page(s)	13-18
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Sports Culture Industry, Development, Influencing Factors, AHP Method

References

[1]	Liu Ke, Xin Zhiguo. Relevant research on building a famous sports and cultural city in Dalian after the 12th National Games [J]. Sports Science and Technology Literature Bulletin. 2016, 24 (04).
[2]	Sun Weiguo, Xin Zhiguo. Countermeasures for the development of Dalian's sports culture in the context of the 12th National Games [J]. Fight (Sports Forum). 2015, 7 (01).
[3]	Ding Xuhui. Analysis of the competitiveness of Shandong pharmaceutical manufacturing industry based on AHP [J]. Issue 12, 2002.
[4]	Wu Hongyu and Shen Keyin. Five "traps" in the application of analytic hierarchy process in the comprehensive evaluation of sports [J]. Journal of Physical Education. 2022, 38 (06).
[5]	Lin Haiyan. Visual analysis of research literature based on Cite Space's analytic hierarchy process [J]. Modern Information Technology. 2023, 7 (01).
[6]	Shen Yongji. Research on the development strategy of sports tourism based on SWOT-AHP analytic hierarchy process -- taking Sanya as an example [C]. Issue 12, 2012.
[7]	Shen Yipin. Research on the development of Anyang rural cultural tourism products based on AHP [C]. Issue 01, 2001.
[8]	Wang Qingqing. Comparative Study on Regional Competitiveness of China's Sports Industry [J]. Journal of Mount Huangshan University, 2020, 22 (03): 43-47.
[9]	Yang Wengang, Yang Ming, Sun Qian. Theoretical analysis of the great power of foreign trade in sports goods and the great power of foreign trade [J]. Journal of Wuhan Institute of Physical Education, 2020, 54 (06): 54-60.
[10]	Xie Ming, Zhang Hengbo, Wu Songjiao, Chen Zhihui. The impact of sports industry and human capital on industrial upgrading [J]. Statistics and Decision, 2020, 36 (08): 85-87.
[11]	Oziely Daniela Armenta-Hernandez, Aidé Aracely Maldonado-Macias, Margarita Ortiz Solís, Miguel Ángel Serrano-Rosa, Yolanda Angélica Baez-López, Juan Luis Hernández-Arellano. Effects of Job Content and Physical Activity on Body Mass Index among Obese Managers of the Mexican Manufacturing Industry [J]. International Journal of Environmental Research and Public Health, 2020, 17 (11).
[12]	Deng Xiaoguang. Research on the relationship between public welfare and commercial investment in the development of China's sports industry [J]. Journal of Guangzhou Institute of Physical Education, 2020, 40 (03): 23-25.
[13]	Wang Longfei, Yin Xiaocui. Research on the motivation and path of the integrated development of sports industry and health industry under the health China strategy [J]. Sports Research, 2020, 34 (03): 34-39.
[14]	Wang Xiaolin, Hu Anyi. Empirical study on regional differences in the competitiveness of sports culture industry [J]. Journal of Wuhan Institute of Physical Education, 2013, 47 (1).
[15]	Xiao Linpeng, Research on the development orientation of China's sports culture industry in the future [J] Hubei Sports.

Cite This Article

Plain Text BibTeX RIS

APA Style

Lu Lianju, Zhang Haiying, Fan Xinfu, Wu Han, Chen Yihang. (2023). Research and Analysis of AHP on the Factors Affecting the Development of Dalian Sports Culture Industry. American Journal of Management Science and Engineering, 8(1), 13-18. https://doi.org/10.11648/j.ajmse.20230801.13

Copy | Download

ACS Style

Lu Lianju; Zhang Haiying; Fan Xinfu; Wu Han; Chen Yihang. Research and Analysis of AHP on the Factors Affecting the Development of Dalian Sports Culture Industry. Am. J. Manag. Sci. Eng. 2023, 8(1), 13-18. doi: 10.11648/j.ajmse.20230801.13

Copy | Download

AMA Style

Lu Lianju, Zhang Haiying, Fan Xinfu, Wu Han, Chen Yihang. Research and Analysis of AHP on the Factors Affecting the Development of Dalian Sports Culture Industry. Am J Manag Sci Eng. 2023;8(1):13-18. doi: 10.11648/j.ajmse.20230801.13

Copy | Download

@article{10.11648/j.ajmse.20230801.13,
  author = {Lu Lianju and Zhang Haiying and Fan Xinfu and Wu Han and Chen Yihang},
  title = {Research and Analysis of AHP on the Factors Affecting the Development of Dalian Sports Culture Industry},
  journal = {American Journal of Management Science and Engineering},
  volume = {8},
  number = {1},
  pages = {13-18},
  doi = {10.11648/j.ajmse.20230801.13},
  url = {https://doi.org/10.11648/j.ajmse.20230801.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajmse.20230801.13},
  abstract = {This study takes the development of Dalian's sports and cultural industry as the research object, and investigates the current situation of the development of Dalian's sports and cultural industry by designing a questionnaire. The survey results show that Dalian's sports and cultural industry is relatively satisfactory in five aspects, namely, the level of industrial marketization, the market development of industrial products, the potential of industrial development, the guarantee of industrial development and the resources of industrial development, but in terms of the brand construction of sports and cultural products There is a certain gap in specific indicators such as the total consumption of residents. Because most of the factors that affect the sports culture industry are often difficult to quantify the promotion of the sports culture industry, it is also difficult to carry out quantitative evaluation of such factors. Based on this, the following research uses the data of questionnaire and field survey, and AHP analytic hierarchy process combining subjective evaluation and objective evaluation to analyze the factors that promote the sports culture industry in Dalian. However, it is worth noting that among many factors, there is a large gap in the brand construction of sports and cultural products in Dalian. At present, there is a lack of well-known brands of cultural products in Dalian. At the same time, the overall consumption of sports and cultural products in Dalian is insufficient, as well as the lack of professional staff and inadequate access ability, which also directly restricts the further development of the sports industry in Dalian.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Research and Analysis of AHP on the Factors Affecting the Development of Dalian Sports Culture Industry
AU  - Lu Lianju
AU  - Zhang Haiying
AU  - Fan Xinfu
AU  - Wu Han
AU  - Chen Yihang
Y1  - 2023/03/28
PY  - 2023
N1  - https://doi.org/10.11648/j.ajmse.20230801.13
DO  - 10.11648/j.ajmse.20230801.13
T2  - American Journal of Management Science and Engineering
JF  - American Journal of Management Science and Engineering
JO  - American Journal of Management Science and Engineering
SP  - 13
EP  - 18
PB  - Science Publishing Group
SN  - 2575-1379
UR  - https://doi.org/10.11648/j.ajmse.20230801.13
AB  - This study takes the development of Dalian's sports and cultural industry as the research object, and investigates the current situation of the development of Dalian's sports and cultural industry by designing a questionnaire. The survey results show that Dalian's sports and cultural industry is relatively satisfactory in five aspects, namely, the level of industrial marketization, the market development of industrial products, the potential of industrial development, the guarantee of industrial development and the resources of industrial development, but in terms of the brand construction of sports and cultural products There is a certain gap in specific indicators such as the total consumption of residents. Because most of the factors that affect the sports culture industry are often difficult to quantify the promotion of the sports culture industry, it is also difficult to carry out quantitative evaluation of such factors. Based on this, the following research uses the data of questionnaire and field survey, and AHP analytic hierarchy process combining subjective evaluation and objective evaluation to analyze the factors that promote the sports culture industry in Dalian. However, it is worth noting that among many factors, there is a large gap in the brand construction of sports and cultural products in Dalian. At present, there is a lack of well-known brands of cultural products in Dalian. At the same time, the overall consumption of sports and cultural products in Dalian is insufficient, as well as the lack of professional staff and inadequate access ability, which also directly restricts the further development of the sports industry in Dalian.
VL  - 8
IS  - 1
ER  -

Copy | Download

Author Information

Lu Lianju

College of Marxism/College of General Education, Liaoning University of International Business and Economics, Dalian, China
Zhang Haiying

College of Foreign Languages, Liaoning University of International Business and Economics, Dalian, China
Fan Xinfu

School of Economics, Liaoning University of International Business and Economics, Dalian, China
Wu Han

School of Economics, Liaoning University of International Business and Economics, Dalian, China
Chen Yihang

School of Economics, Liaoning University of International Business and Economics, Dalian, China

Download PDF

Sections

Plain Text BibTeX RIS

APA Style

Lu Lianju, Zhang Haiying, Fan Xinfu, Wu Han, Chen Yihang. (2023). Research and Analysis of AHP on the Factors Affecting the Development of Dalian Sports Culture Industry. American Journal of Management Science and Engineering, 8(1), 13-18. https://doi.org/10.11648/j.ajmse.20230801.13

Copy | Download

ACS Style

Lu Lianju; Zhang Haiying; Fan Xinfu; Wu Han; Chen Yihang. Research and Analysis of AHP on the Factors Affecting the Development of Dalian Sports Culture Industry. Am. J. Manag. Sci. Eng. 2023, 8(1), 13-18. doi: 10.11648/j.ajmse.20230801.13

Copy | Download

AMA Style

Lu Lianju, Zhang Haiying, Fan Xinfu, Wu Han, Chen Yihang. Research and Analysis of AHP on the Factors Affecting the Development of Dalian Sports Culture Industry. Am J Manag Sci Eng. 2023;8(1):13-18. doi: 10.11648/j.ajmse.20230801.13

Copy | Download

@article{10.11648/j.ajmse.20230801.13,
  author = {Lu Lianju and Zhang Haiying and Fan Xinfu and Wu Han and Chen Yihang},
  title = {Research and Analysis of AHP on the Factors Affecting the Development of Dalian Sports Culture Industry},
  journal = {American Journal of Management Science and Engineering},
  volume = {8},
  number = {1},
  pages = {13-18},
  doi = {10.11648/j.ajmse.20230801.13},
  url = {https://doi.org/10.11648/j.ajmse.20230801.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajmse.20230801.13},
  abstract = {This study takes the development of Dalian's sports and cultural industry as the research object, and investigates the current situation of the development of Dalian's sports and cultural industry by designing a questionnaire. The survey results show that Dalian's sports and cultural industry is relatively satisfactory in five aspects, namely, the level of industrial marketization, the market development of industrial products, the potential of industrial development, the guarantee of industrial development and the resources of industrial development, but in terms of the brand construction of sports and cultural products There is a certain gap in specific indicators such as the total consumption of residents. Because most of the factors that affect the sports culture industry are often difficult to quantify the promotion of the sports culture industry, it is also difficult to carry out quantitative evaluation of such factors. Based on this, the following research uses the data of questionnaire and field survey, and AHP analytic hierarchy process combining subjective evaluation and objective evaluation to analyze the factors that promote the sports culture industry in Dalian. However, it is worth noting that among many factors, there is a large gap in the brand construction of sports and cultural products in Dalian. At present, there is a lack of well-known brands of cultural products in Dalian. At the same time, the overall consumption of sports and cultural products in Dalian is insufficient, as well as the lack of professional staff and inadequate access ability, which also directly restricts the further development of the sports industry in Dalian.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Research and Analysis of AHP on the Factors Affecting the Development of Dalian Sports Culture Industry
AU  - Lu Lianju
AU  - Zhang Haiying
AU  - Fan Xinfu
AU  - Wu Han
AU  - Chen Yihang
Y1  - 2023/03/28
PY  - 2023
N1  - https://doi.org/10.11648/j.ajmse.20230801.13
DO  - 10.11648/j.ajmse.20230801.13
T2  - American Journal of Management Science and Engineering
JF  - American Journal of Management Science and Engineering
JO  - American Journal of Management Science and Engineering
SP  - 13
EP  - 18
PB  - Science Publishing Group
SN  - 2575-1379
UR  - https://doi.org/10.11648/j.ajmse.20230801.13
AB  - This study takes the development of Dalian's sports and cultural industry as the research object, and investigates the current situation of the development of Dalian's sports and cultural industry by designing a questionnaire. The survey results show that Dalian's sports and cultural industry is relatively satisfactory in five aspects, namely, the level of industrial marketization, the market development of industrial products, the potential of industrial development, the guarantee of industrial development and the resources of industrial development, but in terms of the brand construction of sports and cultural products There is a certain gap in specific indicators such as the total consumption of residents. Because most of the factors that affect the sports culture industry are often difficult to quantify the promotion of the sports culture industry, it is also difficult to carry out quantitative evaluation of such factors. Based on this, the following research uses the data of questionnaire and field survey, and AHP analytic hierarchy process combining subjective evaluation and objective evaluation to analyze the factors that promote the sports culture industry in Dalian. However, it is worth noting that among many factors, there is a large gap in the brand construction of sports and cultural products in Dalian. At present, there is a lack of well-known brands of cultural products in Dalian. At the same time, the overall consumption of sports and cultural products in Dalian is insufficient, as well as the lack of professional staff and inadequate access ability, which also directly restricts the further development of the sports industry in Dalian.
VL  - 8
IS  - 1
ER  -

Copy | Download