Research Article
The Emerging Challenges of Customer Relationship Management with Customer Data Platforms (CDP): Constraints and Perspectives
Chen Jian
,
Dan Tshiswaka Dan*
Issue:
Volume 9, Issue 3, June 2024
Pages:
56-63
Received:
17 June 2024
Accepted:
15 August 2024
Published:
20 August 2024
Abstract: Customers today are increasingly demanding a personalized shopping experience, coupled with stringent data security measures and prompt responses. As the landscape of online privacy evolves, particularly with the anticipated sunset of third-party cookies by 2024, businesses face a critical imperative to revamp their customer data management strategies. The emergence of Customer Data Platforms (CDPs) stands out as a pivotal solution in this evolving ecosystem. This article undertakes a detailed critique of CDPs, starting with insights gathered from both users and industry experts, and subsequently examining consumer perceptions and behaviors in the digital realm. At the heart of contemporary consumer expectations lies the desire for tailor-made interactions that reflect their preferences and behaviors. This demand necessitates robust data management tools capable of aggregating, analyzing, and activating customer data across multiple touchpoints. CDPs have emerged as a central tool in this endeavor, offering businesses a unified platform to integrate disparate data sources and derive actionable insights in real-time. By leveraging comprehensive customer profiles built from first-party data, CDPs enable businesses to deliver personalized experiences that foster customer loyalty and drive revenue growth. Moreover, the impending demise of third-party cookies, compounded by stringent data protection regulations like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act), underscores the urgency for businesses to adopt privacy-centric data practices. CDPs play a crucial role in this paradigm shift by empowering businesses to ethically collect and utilize customer data, thereby enhancing transparency and trust. However, challenges persist, including the complexity of integrating CDPs into existing infrastructures and ensuring compliance with evolving regulatory frameworks. From a consumer standpoint, attitudes towards data privacy are evolving, with an increasing emphasis on transparency and control over personal information. Consumers are more inclined to engage with brands that demonstrate a commitment to data security and ethical data usage practices. This shift necessitates a nuanced approach from businesses using CDPs, emphasizing not only personalization but also data protection and consent management. While CDPs offer substantial benefits in navigating the complexities of modern data management and meeting consumer expectations for personalized experiences, their successful implementation hinges on addressing technical, regulatory, and ethical considerations. By doing so, businesses can not only adapt to the evolving landscape of digital privacy but also foster enduring customer relationships grounded in trust and mutual value.
Abstract: Customers today are increasingly demanding a personalized shopping experience, coupled with stringent data security measures and prompt responses. As the landscape of online privacy evolves, particularly with the anticipated sunset of third-party cookies by 2024, businesses face a critical imperative to revamp their customer data management strateg...
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Review Article
Trust and Collaboration in Practices of Supply Chain Management: Systematic Review
Alemayehu Bakalo*,
Mekonnen Bogale
Issue:
Volume 9, Issue 3, June 2024
Pages:
64-74
Received:
7 July 2024
Accepted:
2 August 2024
Published:
27 August 2024
Abstract: Collaboration and trust within supply chain practices facilitate the mutual support of corporations, together with producer partnerships with suppliers and manufacturers to reduce risks, access sources, and improve productivity. The review provided theoretical and empirical kinds of literature on trust and collaboration in practices of supply chain management to provide detailed information and give insight and knowledge to the readers. This paper reviewed articles concerning trust and collaboration in practices of supply chain management published over the last 13 years. The review followed PRISM techniques as a methodological approach. The review examined 50 published research articles between 2010 and 2023. The majority of reviewed articles were published in the last two years. The most commonly used method of analysis in reviewed articles was quantitative. The results indicated trust and collaboration significantly affect organizations, and managers must invest in key result areas to remain relevant and dominant in the competitive environment. Trust is a crucial factor in supply chain management, as it ensures mutual understanding between suppliers and customers, leading to fair profits and high-quality products. This review suggested that future research focus on combining qualitative and quantitative methods and SCM practices and competitive advantage, sustainability performance, and organizational performance.
Abstract: Collaboration and trust within supply chain practices facilitate the mutual support of corporations, together with producer partnerships with suppliers and manufacturers to reduce risks, access sources, and improve productivity. The review provided theoretical and empirical kinds of literature on trust and collaboration in practices of supply chain...
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